Shout! With Sam Brownfield, MD of Digital Agency Search
Sam and I first met when he worked out of a converted garage in London W14…. how times change! His new business is called Tradewind , Sam and I first met when he worked out of a converted garage in London W14…. how times change! Tradewind helps clients improve digital marketing spend, proving value and [...]
By rebecca Thursday February 19, 2009
So I completed an online survey…
I often do surveys because I'm a marketer and I appreciate it when people fill out my surveys so I pay back by doing theirs. I also look closely at the questions they ask and see if there is insight and improved questioning methods that I can learn from. I did one this morning for [...]
By rebecca Tuesday February 17, 2009
Getting your name out there
Now there's nothing wrong with working hard to get noticed and a bit of press and publicity is a great way to start. I was reading Andrew Walmsley's column in Marketing mag\zine last week and he quoted Mike Lister, customer experience director at site effectiveness consultancy Generator. So I tried to look them up. You'd [...]
By rebecca Friday February 6, 2009
Marketing and brand managers will take action in a recession….
Taking some advice from purchasing and CIO friends here is a list of actions that brand managers and marketing managers are probably also tempted to make during a recession. And some recommendations for agencies on how to counter / proactively live with these decisions Build a great team Proactively establish goals Hold all of your [...]
By rebecca Friday February 6, 2009