There are some cunning things that can be done on web sites relating to information that is positioned 'above' or 'below' the page fold. I got this page up when trying to unsubscribe from email notices Subscription Management We respect your rights and take unsolicited email very seriously. Your request will be completed within seven [...]
My new evangelism is data. Long-time readers know that I bang on about databases quite a lot. And of course, the information stored in the database is where the value lies. Gaining customer insight from research and activity observations is one of the finesses that I enjoy in direct marketing. As a marketer I often [...]
Continue reading about Data – too good for you not to use it
The Hand is a great team of biz dev specialists who come and work inside your company to help you out. I took the title of this post from their most recent newsletter and I think that it's a very telling insight. Rather like when you were dating you found that when you wanted [...]
Continue reading about Making a difference not making a sale
Tim Reid is a human dynamo that I met online recently. he posted a question on Linked In What's your BEST MARKETING TIP for those small businesses who have limited or zero marketing budget? To date he has had 27 answers . All great suggestions. Please share Bookmark to: Hide Sites $$(‘div.d562′).each( function(e) { e.visualEffect(‘slide_up’,{duration:0.5}) [...]
Continue reading about Low cost marketing ideas for a recession
Supporting Suw Charman-Anderson's vision of writing about women in tech led off by the first, Ada Lovelace. I signed the pledge . Leading women in (or near) tech that I've had the pleasure of working with over the years First one I ever met was Pip Errington . She'd come out of early days with [...]
Although poorly defined, this is a good question. Linked In – any tips? We're looking at corporate And links from old posts – Biz Dev using social media , some groups worth looking at quick ideas Get every member of staff to connect to each other Seek out former colleagues and get them to declare [...]
Back from the maelstrom that was the Digital Mission I find my in box crammed with trivia. LIke this one from wonderful agency, Joshua G2 . Or rather, their PR agency Zest Corporate . Or rather their account handler Paul Hi Rebecca Hope you’re well. I have included a release from Joshua G2. Joshua G2 [...]
The Designing Change in America panel will discuss the Obama "brand", it's birth, it's evolution, and it's rise to power. We will discuss the challenges of being in-house designers in a fast-paced political environment and how though challenges informed our process for designing and developing. John Slabyk – Obama for America – art director Scott [...]
Continue reading about Designing Change in America (or how Obama got elected using good design)
Pete Lerma – Click Here/The Richards Group Over the past 10 years we have seen a bit change in digital. Integration = leveraging a variety of marketing communications platforms and using each to their maximum potential. Digital doesn't have to follow the traditional creative lead. When you do it right the whole is greater [...]
Wendy is doing a series of interviews with women in Tech (or in my case, near tech!) and here's what we shot yesterday. Bookmark to: Hide Sites $$(‘div.d556′).each( function(e) { e.visualEffect(‘slide_up’,{duration:0.5}) });
Continue reading about My interview with Wendy Piersall @eMom
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