rebecca on March 31st, 2009

There are some cunning things that can be done on web sites relating to information that is positioned 'above' or 'below' the page fold.

I got this page up when trying to unsubscribe from email notices

Subscription Management
We respect your rights and take unsolicited email very seriously. Your request will be completed within seven business days.
Please click [...]

Continue reading about Naughty use of unsubscribe

rebecca on March 30th, 2009

My new evangelism is data.  Long-time readers know that I bang on about databases quite a lot.  And of course, the information stored in the database is where the value lies.

Gaining customer insight from research and activity observations is one of the finesses that I enjoy in direct marketing.  As a marketer I often [...]

Continue reading about Data – too good for you not to use it

rebecca on March 28th, 2009

The Hand is a great team of biz dev specialists who come and work inside your company to help you out.  

I took the title of this post from their most recent newsletter and I think that it's a very telling insight.

Rather like when you were dating you found that when you wanted a [...]

Continue reading about Making a difference not making a sale

rebecca on March 26th, 2009

Tim Reid is a human dynamo that I met online recently.  he posted a question on Linked In

What's your BEST MARKETING TIP for those small businesses who have limited or zero marketing budget?

To date he has had 27 answers .  All great suggestions.  Please share

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Continue reading about Low cost marketing ideas for a recession

rebecca on March 24th, 2009

Supporting Suw Charman-Anderson's vision of writing about women in tech led off by the first, Ada Lovelace.  I signed the pledge .

Leading women in (or near) tech that I've had the pleasure of working with over the years

 First one I ever met was Pip Errington .  She'd come out of early days with Commodore [...]

Continue reading about Ada Lovelace Day

rebecca on March 24th, 2009

Although poorly defined, this is a good question.

Linked In – any tips? We're looking at corporate

And links from old posts – Biz Dev using social media , some groups worth looking at

quick ideas

Get every member of staff to connect to each other
Seek out former colleagues and get them to declare they used to work [...]

Continue reading about A question from a reader

rebecca on March 19th, 2009

Back from the maelstrom that was the Digital Mission I find my in box crammed with trivia.  LIke this one from wonderful agency, Joshua G2 .  Or rather, their PR agency Zest Corporate .  Or rather their account handler Paul 

 Hi Rebecca
Hope you’re well. I have included a release from Joshua G2.
Joshua G2 has conducted [...]

Continue reading about dumb, darn and email blast outs

The Designing Change in America panel will discuss the Obama "brand", it's birth, it's evolution, and it's rise to power. We will discuss the challenges of being in-house designers in a fast-paced political environment and how though challenges informed our process for designing and developing.
John Slabyk – Obama for America – art director
Scott Thomas – [...]

Continue reading about Designing Change in America (or how Obama got elected using good design)

rebecca on March 17th, 2009

Pete Lerma – Click Here/The Richards Group

Over the past 10 years we have seen  a bit change in digital. 

Integration = leveraging a variety of marketing communications platforms and using each to their maximum potential.  Digital doesn't have to follow the traditional creative lead.  

When you do it right the whole is greater than the sum [...]

Continue reading about Models For Real Agency Integration

rebecca on March 16th, 2009

Wendy is doing a series of interviews with women in Tech (or in my case, near tech!) and here's what we shot yesterday.

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Continue reading about My interview with Wendy Piersall @eMom