There are some cunning things that can be done on web sites relating to information that is positioned 'above' or 'below' the page fold. I got this page up when trying to unsubscribe from email notices Subscription Management We respect your rights and take unsolicited email very seriously. Your request will be completed within seven [...]
My new evangelism is data. Long-time readers know that I bang on about databases quite a lot. And of course, the information stored in the database is where the value lies. Gaining customer insight from research and activity observations is one of the finesses that I enjoy in direct marketing. As a marketer I often [...]
Supporting Suw Charman-Anderson's vision of writing about women in tech led off by the first, Ada Lovelace. I signed the pledge . Leading women in (or near) tech that I've had the pleasure of working with over the years First one I ever met was Pip Errington . She'd come out of early days with [...]
Although poorly defined, this is a good question. Linked In – any tips? We're looking at corporate And links from old posts – Biz Dev using social media , some groups worth looking at quick ideas Get every member of staff to connect to each other Seek out former colleagues and get them to declare [...]
Back from the maelstrom that was the Digital Mission I find my in box crammed with trivia. LIke this one from wonderful agency, Joshua G2 . Or rather, their PR agency Zest Corporate . Or rather their account handler Paul Hi Rebecca Hope you’re well. I have included a release from Joshua G2. Joshua G2 [...]
Pete Lerma – Click Here/The Richards Group Over the past 10 years we have seen a bit change in digital. Integration = leveraging a variety of marketing communications platforms and using each to their maximum potential. Digital doesn't have to follow the traditional creative lead. When you do it right the whole is greater [...]
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