Naughty use of unsubscribe
There are some cunning things that can be done on web sites relating to information that is positioned 'above' or 'below' the page fold. I got this page up when trying to unsubscribe from email notices Subscription Management We respect your rights and take unsolicited email very seriously. Your request will be completed within seven [...]
By rebecca Tuesday March 31, 2009
Data – too good for you not to use it
My new evangelism is data. Long-time readers know that I bang on about databases quite a lot. And of course, the information stored in the database is where the value lies. Gaining customer insight from research and activity observations is one of the finesses that I enjoy in direct marketing. As a marketer I often [...]
By rebecca Monday March 30, 2009
Making a difference not making a sale
The Hand is a great team of biz dev specialists who come and work inside your company to help you out. I took the title of this post from their most recent newsletter and I think that it's a very telling insight. Rather like when you were dating you found that when you wanted [...]
By rebecca Saturday March 28, 2009
Low cost marketing ideas for a recession
Tim Reid is a human dynamo that I met online recently. he posted a question on Linked In What's your BEST MARKETING TIP for those small businesses who have limited or zero marketing budget? To date he has had 27 answers . All great suggestions. Please share Bookmark It
By rebecca Thursday March 26, 2009