There are some cunning things that can be done on web sites relating to information that is positioned 'above' or 'below' the page fold.
I got this page up when trying to unsubscribe from email notices
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My new evangelism is data. Long-time readers know that I bang on about databases quite a lot. And of course, the information stored in the database is where the value lies.
Gaining customer insight from research and activity observations is one of the finesses that I enjoy in direct marketing. As a marketer I often [...]
Continue reading about Data – too good for you not to use it
The Hand is a great team of biz dev specialists who come and work inside your company to help you out.
I took the title of this post from their most recent newsletter and I think that it's a very telling insight.
Rather like when you were dating you found that when you wanted a [...]
Continue reading about Making a difference not making a sale
Tim Reid is a human dynamo that I met online recently. he posted a question on Linked In
What's your BEST MARKETING TIP for those small businesses who have limited or zero marketing budget?
To date he has had 27 answers . All great suggestions. Please share
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Continue reading about Low cost marketing ideas for a recession
Supporting Suw Charman-Anderson's vision of writing about women in tech led off by the first, Ada Lovelace. I signed the pledge .
Leading women in (or near) tech that I've had the pleasure of working with over the years
First one I ever met was Pip Errington . She'd come out of early days with Commodore [...]
Although poorly defined, this is a good question.
Linked In – any tips? We're looking at corporate
And links from old posts – Biz Dev using social media , some groups worth looking at
quick ideas
Get every member of staff to connect to each other
Seek out former colleagues and get them to declare they used to work [...]
Back from the maelstrom that was the Digital Mission I find my in box crammed with trivia. LIke this one from wonderful agency, Joshua G2 . Or rather, their PR agency Zest Corporate . Or rather their account handler Paul
Hi Rebecca
Hope you’re well. I have included a release from Joshua G2.
Joshua G2 has conducted [...]
The Designing Change in America panel will discuss the Obama "brand", it's birth, it's evolution, and it's rise to power. We will discuss the challenges of being in-house designers in a fast-paced political environment and how though challenges informed our process for designing and developing.
John Slabyk – Obama for America – art director
Scott Thomas – [...]
Continue reading about Designing Change in America (or how Obama got elected using good design)
Pete Lerma – Click Here/The Richards Group
Over the past 10 years we have seen a bit change in digital.
Integration = leveraging a variety of marketing communications platforms and using each to their maximum potential. Digital doesn't have to follow the traditional creative lead.
When you do it right the whole is greater than the sum [...]
Wendy is doing a series of interviews with women in Tech (or in my case, near tech!) and here's what we shot yesterday.
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Continue reading about My interview with Wendy Piersall @eMom
