there comes a point when tech is distributedwidely enough to make value for society and at that point you can make a decision about whether to adopt it.
We are looking for ways to reconnect as we did in the past (cue photo of Breughal party).
Partivipants to our culture to varying degress of importance.
Slide of social network map – mobile tchnology map – cool.
"Your data with Destiny" 
. Understand your role within the network – hubs, bridges and outliers.
Use powerful algorythms to predict what we're going to do when and with whom. Understand the implicit relationship – deep insight. Cost per relevant audience (CPRA). audiences 'bought' by CPC is a broken model. Find a relevant audience.
Social media intelligence = the "black gold" of the 21st century. Tools – customer intelligence, acquisition, product marketing and customer loyalty. Data underlyies all this including social scoring based on dynamic UIs to drive markeitng decision making in real time. Strategies to retain / talk to customers who want to leave the social network. Knowling the real value of a customer who is a hub (8x negative if they leave the group and talk about it).
Brands should help people to find each other when they need each other the most. Granular control of the relationship between vendors and sellers.
We need to be very customer centric – life simplifying, life navigation.
Tags: alan moore, social media marketing, SXSW
