Value based remuneration for agencies
Image via Wikipedia Well a major brand is rocking the OTL boat – Coke 'suggests' that agencies get rewarded based on value . Traditionally, defining the value of an assignment has been the job of the agency, which tells its client how many people and how much time it'll need to accomplish a given project. [...]
By rebecca Monday April 27, 2009
Opensource for agencies
An easy suggestion by Mark Earls from his blog about 'recycling briefs' to support a youth charity. Of course it's easy to justify re-using stuff if it's for 'charidee' but why not just publish and share? Bookmark It
By rebecca Tuesday April 21, 2009
Online conversation monitoring tools reviewed
We all need to keep an eye on what is being said online about us and our brands / companies. The public relations industry has seen this as a 21st Century version of scanning for press cuttings and tried to claim it as their natural territory. And yet it's just not as clearcut as that. [...]
By rebecca Friday April 17, 2009
Tips for PR job seekers
Image via Wikipedia I mentor a PR student called Wendy and she's finding it hard to get a job. I sent her a link to the Shine Communicaiton s blog where an intern was so impressed with the company that she started a blog all about them…. and that got me thinking about how Wendy [...]
By rebecca Thursday April 16, 2009