Image via Wikipedia Well a major brand is rocking the OTL boat – Coke 'suggests' that agencies get rewarded based on value . Traditionally, defining the value of an assignment has been the job of the agency, which tells its client how many people and how much time it'll need to accomplish a given project. [...]
I met Craig Wilson earlier this year. And he's written an interesting piece on how Australia 's leading thinking in creative is about three years behind the US…. I wonder whether it really is 'behind'? Or if this is just a perception from a smaller marketing industry. I remember the early days of the web [...]
I have returned from the South by Southwest Interactive (SXSW) conference in Austin, USA and, as last year, I attended some great sessions and met interesting people. This year I was also speaking at the conference. With the recession beginning to affect agency businesses I sought out those sessions that might be useful learning and [...]
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