Shout! Howard / Baines new biz strategy has wings!
Image via Wikipedia I worked with Jeremy and Clive at Howard / Baines last year to build a strategy for their business development. At the time they had a unique positioning being equally comfortable working on Mac and PC. I thought this was worth exploiting – a rare talent and track record to prove it. [...]
By rebecca Friday May 29, 2009
Is Social Media making Customer Databases Irrelevant?
In the good old days every company and every salesman had a card index file of contacts. Rolodex ruled and nobody's desk was complete without one. As the electronic database grew, the complexity of fields increased – I remember my first database [run on Smart integrated software, sigh...] when I wanted to introduce a new [...]
By rebecca Wednesday May 27, 2009
Why your agency needs a ‘customer advocate’
Image via Wikipedia Aviva is trying to get its hands on a shedload of cash called a 'landed estate' made up of retained profits from some of its investment policies over the past 20 plus years. A long process of negotiating how much to give to policy holders; how much to give to shareholders and [...]
By rebecca Tuesday May 26, 2009
Womens clothes that FIT
I am back in touch with the lovely Carol Alayne, who runs Tailoring For Women . she is based in London but will basically go anywhere for her clients. Carol made me some great trousers and we're cooking up some ideas for summer shirts. Read her great post about using check and striped fabrics . [...]
By rebecca Wednesday May 20, 2009