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I worked with Jeremy and Clive at Howard / Baines last year to build a strategy for their business development. At the time they had a unique positioning being equally comfortable working on Mac and PC. I thought this was worth exploiting – a rare talent and track record to prove it.
Building [...]
Continue reading about Shout! Howard / Baines new biz strategy has wings!
In the good old days every company and every salesman had a card index file of contacts. Rolodex ruled and nobody's desk was complete without one. As the electronic database grew, the complexity of fields increased – I remember my first database [run on Smart integrated software, sigh...] when I wanted to introduce a new [...]
Continue reading about Is Social Media making Customer Databases Irrelevant?
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Aviva is trying to get its hands on a shedload of cash called a 'landed estate' made up of retained profits from some of its investment policies over the past 20 plus years. A long process of negotiating how much to give to policy holders; how much to give to shareholders and how [...]
Continue reading about Why your agency needs a ‘customer advocate’
I am back in touch with the lovely Carol Alayne, who runs Tailoring For Women .
she is based in London but will basically go anywhere for her clients. Carol made me some great trousers and we're cooking up some ideas for summer shirts. Read her great post about using check and striped fabrics .
More news [...]
We have started a group event called Brand on the Run for B2B brands. it's a mix of a drinking / networking meetup with online resources and a forum for discussion.
The brainchild of me and Scot McKee of Birddog we cooked it up over a long cup of tea – here is the video made [...]
Hi all, one of my clients (Ben Afia) and one of my co-conspirators (Mark McGuinness) are doing an event with the lovely folk at 26 on Blogging for Business.
I have two tickets – one for me and one for a friend.
If you'd like to come with me (it's free) just write a comment below saying [...]
Continue reading about Blogging for business event – free ticket going
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Tessa Finlev writing on the Institute for the Future site about the top 10 workplace skills identified by Bob Johansen
Ping Quotient
Excellent responsiveness to other people's requests for engagement; strong propensity and ability to reach out to others in a network
Great for bizdev hiring skill.
Longbroading
Seeing a much bigger picture; thinking in [...]
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Sitting in #amp09 east with @dougald , @richardhare and @sleepydog
Collapsonomics
Collapsonomics – sustainability – how to sustain our way of living while managing the problem of not breaking down our current way of living.
how do we find a livable way' of riding out the changes – this should be the question
structures may [...]
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Sean O'Halloran over on the Hoop blog has written a great post on how Design industry insiders can get involved in telling the Government (UK only so far, sorry!) how they thinkg Design and creative should be purchased.
UK Government wants your views on how design & innovation can be bought and put [...]
Continue reading about Government procurement – have your say on buying design
I had a great chat with Caroline Bottomley at Tuttle last week. She runs Radar Music Videos .
I am giving her some advice on business development for her business as she wants to become the go-to website for indie music videos. However, I also said that I'd tap the power of the network and get [...]
