I like seeing new industries starting to get to grips withsocial media tools. The conference organisation industry has started to get it together as I have written in the pas t.
Sadly when they miss the mark it's rather more public and humiliating. So I'll add to the pile of dog poo around this industry.
I'm working in pharmaceutical marketing with a new client and so getting to know the online space for a new industry is rather fun and quite instructive.
There's an event for digital marketing being run by DigiPharmEurope and they've put nice logos on the bottom saying
Looks good, thinks I. Following the Twitter link first, I find it
takes me to my own home page. So out of curiosity I follow the
others. Each one is incorrectly linked, not to the DigiPharm page but
to my own home. Doh!
now, should I tell them…. or not?
you decide.
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Tags: , digipharm europe, Digital marketing, pharma marketing
