Archive for June, 2009
Creative Agency Secrets Archives
Recommend to your clients
How about a Million Dollar Challenge to reinvigorate your client's business? Might be a nice little 'extra' to recommend to a longstanding client who you want to retain or a tidbit to offer to a prospect you want to close. Bookmark It
By rebecca Thursday June 25, 2009
It’s so sad when conference organisers get it wrong
I like seeing new industries starting to get to grips withsocial media tools. The conference organisation industry has started to get it together as I have written in the pas t. Sadly when they miss the mark it's rather more public and humiliating. So I'll add to the pile of dog poo around this industry. [...]
By rebecca Wednesday June 24, 2009
Have you won business from a Twitter lead?
Nice poll from Nikki Pilkington . One question – pie chart answers. Add your vote, please. Bookmark It
By rebecca Tuesday June 23, 2009
White paper from InHouse Network
Nicky O'Malley from recruiter InHouse has sent me their white paper about brands rationalising agency relationships . She thinks that an internal "business development culture" is important She advocates building closer relationships with existing clients so they don't re-pitch their account Senior teams in agencies do not generally have a new business background Business development [...]
By rebecca Monday June 22, 2009






