Jul

Great Twitter retail case study

I was reading Alistair Gleave and this lovely case study he's done with the London shopping centre, Westfield on Twitter.

Although slightly narked that a single venue centre takes the Twitter handle 'london shopping'…. basically there's quite a lot of other shopping beyond your extensive walls. But hey, I hate shopping so why should I care?

Alistair clearly demonstrates a conversation and that is the nub of the beauty of the case. Yes I do mean beauty. A real conversation that can be read by others between two people representing two sides of the brand engagement is a thing of beauty.

And it's been amplified too. I caught this from Ian Jindal and hopefully you'll be passing this on too.