I was reading Alistair Gleave and this lovely case study he's done with the London shopping centre, Westfield on Twitter.
Although slightly narked that a single venue centre takes the Twitter handle 'london shopping'…. basically there's quite a lot of other shopping beyond your extensive walls. But hey, I hate shopping so why should I care?
Alistair clearly demonstrates a conversation and that is the nub of the beauty of the case. Yes I do mean beauty. A real conversation that can be read by others between two people representing two sides of the brand engagement is a thing of beauty.
And it's been amplified too. I caught this from Ian Jindal and hopefully you'll be passing this on too.
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