Social Media in Business Conference
Run by Chris Hambly and featuring a galaxy of fine speakers (most of whom I know and rate) the Social Media in Business Conference is in London on October 23rd. Early Bird discounts available. Bookmark It
By rebecca Wednesday July 29, 2009
Migrating to Web 2.0
I had occasion this week to write the specification for two website redesigns. And that has set me thinking about the new state of affairs within the wide range of marketing communications that includes a website as a communication tool. When I was taught my trade we had a series of headings in our marketing [...]
By rebecca Wednesday July 29, 2009
Great Twitter retail case study
I was reading Alistair Gleave and this lovely case study he's done with the London shopping centre, Westfield on Twitter. Although slightly narked that a single venue centre takes the Twitter handle 'london shopping'…. basically there's quite a lot of other shopping beyond your extensive walls. But hey, I hate shopping so why should I [...]
By rebecca Monday July 27, 2009
Great insight from Jason Cohen on B2B corporate blogs
Jason has written a stunning post on how B2B sales can be positively effected from inside a company using a blog. Why Business Blogs should focus on cheerleaders It explains how business blogs can create audience and authenticity in a straightforward way. If there is nobody in your company who is enthusiastic about your organisation [...]
By rebecca Thursday July 23, 2009