I have been workig for a while with Sergio Giannasso who has launched his hair and make up beauty salon on London's St Martins Lane this month.
Being on a tight budget for his first salon, business partner Malcolm Fitzwilliam has made big use of social media and relationship marketing.
Here's the Flickr photos from the launch.
Today, while having my toes painted a bold shade of red, I set up Twitter feed and the Facebook fan group.
Anyone who occasionally needs a hair cut (men and women) do drop by. There's free wifi and I have my laptop beside me as my nail polish dries!
Now that's what I call a modern approach to customer pampering.
some of the things I suggested they add to their marketing
- encourage customers to 'friend' the salon on Facebook as they pay
- book your next session when you leave and get 5% off
- write blog posts with before and after photos of hair cuts
- categorise blog posts with hair colour, length, style, age of customer to form a database of styles for customers to choose from
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What happened to – Talk to your customers, make it a good experience, form a good bond with them and then do nothing. They will come back!
Jon
I think this is still possible. But, as you know, accelerating your company’s movement towards getting customers to come back is one of the key “promises” of marketing.
Speaking further to Sergio and Malcolm they tell me around 65-70% of customers are repeats and the rest drop by from walking past the shop.
But tell me, as a new agency are you “doing nothing” and finding that your clients are having a good experience and coming back?
Rebecca