You've probably all read about Lowe and Pepperami parting company and the project being listed on ideabounty.com for all and sundry to pitch.
Image by treehouse1977 via Flickr
Great opportunity or terrible waste of time?
The debate rages on but here's my ha'pennysworth. Go opensource. Publicise as if your survival depended on it.
- If you are a strongly creative team and want to get noticed – go for it
- Work the pitching really hard by running your own viral / polling around your creative solutions
- Publish your views on the other pitches (if you can see them online)
- Go as public as you dare with your creative proposals including media and online. Show off your knowledge
- If you don't win, create a case study and send it to all your clients and prospects showing them what you suggested and what other agencies put forward.
- Live or die by your creativity.
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August 25th, 2009 at 11:16 pm
Hi,
Thanks for the mention – nice tips, im sure some of these will come in useful. Unfortunately the Ideas are closed on Idea Bounty in order to protect the creatives IP. More here – http://www.ideabounty.com/faq
Brief goes up on Friday the 28th!
Dan
August 26th, 2009 at 1:35 pm
Dan – thanks for quick reply and I hope this really drives awareness of the IdeaBounty.com service.
I have some ideas about “opensource” for creative agencies and what to do with ‘failed’ pitch ideas.
1 – Every agency thinks they’ll re-use a failed pitch idea but never does because new situations demand new interpretations of an idea
2 – Every agency says they are ‘creatively led’
3 – Ergo, if you are a creatively-led agency you’ll always come up with new ideas for new pitch opportunities. And so publishing your failed ideas won’t diminish your future creativity.
4 – The knock-on from this is that by showing off your best ideas in public you get to build your creative reputation and we all know that clients rarely pick the idea you pitch to run with in the campaign so you won’t lose out by publishing it.
5 – What about allowing others to re-use or re-purpose your ideas (with due credit) as a means of improving online reputation, profile and engagement?
Could IdeaBounty create a place for these that could become a useful community resource?
And, of course, by publishing your ideas and dating the publication, you will have proof of the origin of that idea. Which is rather what IdeaBounty was set up to achieve, am I right?
Rebecca