Learn a new word today!

I got a new word today

Tradigital

When allied to the word marketing it means traditional digital and encompasses push messaging, interactive, automated, technology dependent

it comes from David Armano's latest slide set

his main messages if you can't sit through 47 images

• Social Media marketing must be integrated (but often isn't)
• He suggests measuring Authority, Attention, Engagement, Virality and Health
• Centralisation doesn't work, a porous internal/external company culture is needed
• Social Business by design (new catchprase for Dachis Corp ) includes workforce collaboration, customer participation and business partner optimization
• Four architectures: ecosystem, Hive Mind, Dynamic Signal and MetaFilter

Nice graphics – who does them for Dachis?

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Tags: social media marketing