Technorati emailed me asking if I wanted to join a writers portal that they were launching. Sounded like a great idea. As you know there are sites who can amplify and multiply the effect of your blog posts using aggregation. I find them helpful as long as the audience is exactly what you are targeting [...]
Continue reading about Technorati fails to help – Broadcasting your stuff
I was trained as a Geographer in college. And although considered by many to be a bit of a “non-subject” (unless you want to teach) there is one core concept that Geographers lead the world on and has helped me out throughout my working life. A multi-disciplinary approach to problem solving. This means that instead [...]
The Independent’s business extra pull out from Tuesday has journalist Kate Hilpern writing about how social media is the perfect new way to get your products “across to customers”. What on earth does that mean? Well her quotes are from some nice statistics and some new factoids I didn’t know e.g. Linked In is helpful [...]
Catching up on my (normal) reading backlog, I attacked the Experiential Marketing Essays supplement from September in Marketing magazine. Ten agencies write articles that are printed as full pages opposite a display advert for their services. Some might see it as a double whammy appealing to those who read articles as well as those who [...]
Continue reading about Experiential pitches for lead agency status.
JUst got this through the mail from the nice Digital Britain folk. It’s another version of crowd-sourcing great ideas but with some strong funding and a great brand behind the programme. So if you are a genuinely “ideas led” agency come up with a couple of goodies and let’s see if you can get a [...]
Continue reading about Open Innovation project £100k up for grabs
Here’s what I do weekly with blog comments – check the spam and delete. Daily I check the actual comments and manually publish those that contribute to the discussion on CAS. I do have the site set up so if I’ve previously approved you, your comment automatically posts. But take a look at Outside Line [...]
Alice Osborne works for a client, Thinkpublic. She took to the Trafalgar Square Fourth Plinth at 4 am on 3rd September. here she is hula-hooping. She also used her time to say public thank yous from her many friends including my favourite “Thank you to the person who invented cheese!” Bookmark to: Hide Sites $$(‘div.d843′).each( [...]
Image by damo1977 via Flickr Is it just me or does Mark Ritson resemble Michael MacIntyre? Which is the better informed? Bookmark to: Hide Sites $$(‘div.d830′).each( function(e) { e.visualEffect(‘slide_up’,{duration:0.5}) });
Help is needed: Rebecca has been asked to speak at a Cambridge University Careers service recruitment evening about our industry. I’d like to give them a decent informational talk with a bit of humour thrown in. Here’s the brief. You may remember we met back in the Spring and amongst other things I mentioned that [...]
Continue reading about Giant Disconnects of Today – job titles versus reality
I review a lot of websites when doing biz dev for CAS and also for clients. And too frequently I find that it is really hard to get in touch with some organisations. I’m not talking about using a general email address like admin@ or contact@ . Take a look at Bulletproof Design irritating music [...]
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