The title is a direct quote from a great post by Kipp Bodnar on the B2B Social Media blog. Take some time today to read the whole article.
His suggestions about how influencer marketing can work are, at present, all manual interventions. Nothing wrong with that, but it means that this is a tool that works brilliantly for us B2B marketers and won’t yet work for the B2C crowd. Hooray – for once we’re the sexy end of the innovations curve. Love it.
Kipp asks how his readers use influencer marketing:
If these influencers are important to your customers, then find a way to help them. This could mean sponsoring an event they organize or giving them access to your product or service for free if it can help them with their work. However, it is not about money. It can be as simple as supporting them, retweeting their blog posts, leaving comments on their blog, or featuring them in your company’s e-mail newsletter instead of a product highlight that no one cares about.
I made some suggestions about how the CreativeAgencySecrets team use influencer marketing
Networking events – meet interesting folk and refer them to others
Offering to help review new products and services
Reading something interesting and forwarding the link
Any more you can suggest?
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