SXSW panel promotion is a serious business especially for creative agencies who want to advance their business cause by being on stage at this key annual gig in March.
The team behind the #kebab panel (hijackers from last year’s event) want to ‘grow up and formalise’ their appearance and so submitted a panel proposal for the 2010 SXSW. I want to get on the panel, and help them get the panel chosen and so here’s what we did.
The results won’t be known for a while and the panel voting is now closed.
1. List of seriously connected people who might be persuaded to ‘amplify’ the #kebab message to their networks. Should include all suggested panel members and others who were there last year (Birmingham, British Trade & Industry folk).
We came up with a list of 15 key people whose circles of influence are complementary.
By midday we had retweets from seven whose followers totalled over 20,000 people.
Three comments on the voting panel
2. Agree message text and link to voting
Sample text / tweets included
Thursday 13th August – Hey excitement #kebab panel selected for voting at SXSW2010. “”#kebab presents . . . the SXSW Un-Panel” Voting opens Monday. Link to follow.
Friday 14th August – advance tweet… watch out for SXSW panel #kebab voting
(maybe have this up two times during the day)
Friday / Saturday –
write blog posts detailing how wonderful #kebab was last time. Include all links to video / blogs / flickr. Here’s my effort.
Monday 17th August –
GET VOTING for “#kebab presents . . . the SXSW Un-Panel” at #SXSW 2010. http://bit.ly/LvWQK
The #kebab anti-panel of irreverent Brits who hijacked #SXSW are back! Vote your support. “Better than Monty Python…” http://bit.ly/LvWQK
Delighted #SXSW has selected @gandy @memespring @rebeccacaroe re-run of illicit #kebab panel for public voting http://bit.ly/LvWQK Pls RT
Tuesday 18th August – Voting continues on #kebab for #sxsw currently running at …. http://bit.ly/LvWQK
Support Britain versus the rest of the world at #sxsw for the #kebab panel http://bit.ly/LvWQK
Hardened Brit Humor selected for public vote at #SXSW 2010. But need votes to get selected. http://bit.ly/LvWQK
Thursday 20th August
RT weekly on Monday update on voting if we can see how many votes it’s getting online.
w/c 31 August plug hard as voting closes 4 Sept.
3. Agree which of us will contact who on the key list. Brief them on what we need, get them to agree to participate, agree key dates for launch and later dates for ‘updates’.
4. Set up key stimulus points over the three week voting period e.g. tweet later, forward dated blog posts, facebook? I wanted to include update on voting but that isn’t possible as all the voting is kept secret to the SXSW team (shame).
5. Cross fingers
And we’re still here with those pinkies crossed.
What would you have added to this? Did we miss any tricks?
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