The perfect creative brief?

Tim Reid‘s a great creative mind with whom I’ve collaborated in the past.

He just posted a question on LinkedIn and it deserves answers – can any of you help?

There seems to be a huge range of creative briefing forms about…most of which are aimed at providing the necessary information and background to produce creative work that sells (at least that’s what you’d hope!).

What do you believe to be those 1, 2 maybe 3 critical questions that every creative brief should demand be answered?

Bookmark to:

Hide Sites

Related posts:

1. Opensource for Creative Agencies – manifesto?
2. New business model for creative agencies
3. A general theory of creative relativity – Coudal
4. Creative Match now has my blog
5. Funding for Creative Graduates in business