Oct
19

Giant Disconnects of Today – job titles versus reality

Help is needed:

Rebecca has been asked to speak at a Cambridge University Careers service recruitment evening about our industry.

I’d like to give them a decent informational talk with a bit of humour thrown in.

Here’s the brief.

You may remember we met back in the Spring and amongst other things I mentioned that I may run a Careers Evening of talks around the Advertising and Marketing sector. Unfortunately, this hasn’t come to fruition. However, the Advertising and Marketing Communications Careers Fair is happening on Thursday 29 October and I am putting on some talks during that event.

We talked about the possibility of your doing 20 minutes on understanding the family tree of the sector, what job titles really mean with some jargon busting. Would you still be willing to come along and do this?

Questions:

  1. List all the different types of Advertising and Marketing Communications agency specialisms
  2. Create a ‘family tree’ of the sector
  3. List all the main job titles found in agencies
  4. List all the main job titles found in client-side marketing departments
  5. What does each title REALLY mean?

Sounds like an A-level exam….. but can you help me out?

I’ll get going with some of the lists.  More tomorrow.

Please post your suggestions below.

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Posted by rebecca Advertising, Branding, CRM, Creative Business, Design, Digital media, Marketing, PR, Research, Social Media, Television, data Subscribe to RSS feed
  • Hi Rebecca,

    Below's the setup for most PR agencies, though of course this may differ depending on size/scope of the agencies.

    Hope it's useful!
    Ben

    PR Agency Titles (from most junior to most senior):

    - Associate Account Executive (Grad/Entry Level)
    - Account Executive
    - Senior Account Executive
    - Account Manager
    - Senior Account Manager
    - Account Director
    - Senior Account Director
    - Director
    - Managing Director
  • I work for a Cambridge area consumer electronics company in the Marketing Department. My title (which I more or less made up) is "Creative Services". I am essentially a one-man in-house mini-agency, developing marketing collateral, web content, print ads, POS display material, some press releases and other items as briefed by the head of marketing and others in the department. I tend to take projects through from initial brief to finished product, including design, copywriting, art direction, artwork creation, print management etc.

    When I joined the company my pitch was that I could help solve the standard dilemma of technology-based companies: either their collateral is produced by outside agencies that know all about communicating but nothing about either technology or your products, or it's produced by engineering-led people in the company who know the products inside out but can't communicate it to the lay reader. I, on the other hand, know technology and I also know writing, design and marketing. Although we do use outside agencies to a limited extent today, that's basically what I do.
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