Comments on: Giant Disconnects of Today – job titles versus reality http://creativeagencysecrets.com/2009/10/19/giant-disconnects-of-today-job-titles-versus-reality/ Fri, 12 Mar 2010 14:45:34 +0000 http://wordpress.org/?v=2.8.3 hourly 1 By: Richard E http://creativeagencysecrets.com/2009/10/19/giant-disconnects-of-today-job-titles-versus-reality/comment-page-1/#comment-2176 Richard E Mon, 01 Mar 2010 04:35:05 +0000 http://creativeagencysecrets.com/?p=827#comment-2176 I work for a Cambridge area consumer electronics company in the Marketing Department. My title (which I more or less made up) is "Creative Services". I am essentially a one-man in-house mini-agency, developing marketing collateral, web content, print ads, POS display material, some press releases and other items as briefed by the head of marketing and others in the department. I tend to take projects through from initial brief to finished product, including design, copywriting, art direction, artwork creation, print management etc. <br><br>When I joined the company my pitch was that I could help solve the standard dilemma of technology-based companies: either their collateral is produced by outside agencies that know all about communicating but nothing about either technology or your products, or it's produced by engineering-led people in the company who know the products inside out but can't communicate it to the lay reader. I, on the other hand, know technology and I also know writing, design and marketing. Although we do use outside agencies to a limited extent today, that's basically what I do. I work for a Cambridge area consumer electronics company in the Marketing Department. My title (which I more or less made up) is “Creative Services”. I am essentially a one-man in-house mini-agency, developing marketing collateral, web content, print ads, POS display material, some press releases and other items as briefed by the head of marketing and others in the department. I tend to take projects through from initial brief to finished product, including design, copywriting, art direction, artwork creation, print management etc.

When I joined the company my pitch was that I could help solve the standard dilemma of technology-based companies: either their collateral is produced by outside agencies that know all about communicating but nothing about either technology or your products, or it's produced by engineering-led people in the company who know the products inside out but can't communicate it to the lay reader. I, on the other hand, know technology and I also know writing, design and marketing. Although we do use outside agencies to a limited extent today, that's basically what I do.

]]> By: Graduate Career fair for marketers | Creative Agency Secrets http://creativeagencysecrets.com/2009/10/19/giant-disconnects-of-today-job-titles-versus-reality/comment-page-1/#comment-1631 Graduate Career fair for marketers | Creative Agency Secrets Thu, 05 Nov 2009 09:51:46 +0000 http://creativeagencysecrets.com/?p=827#comment-1631 [...] of the sector and what the job titles really mean.  Thanks to all of you who contributed to my research panic post.  I got more than enough [...] [...] of the sector and what the job titles really mean.  Thanks to all of you who contributed to my research panic post.  I got more than enough [...]

]]> By: Ben Matthews http://creativeagencysecrets.com/2009/10/19/giant-disconnects-of-today-job-titles-versus-reality/comment-page-1/#comment-1586 Ben Matthews Tue, 20 Oct 2009 09:14:32 +0000 http://creativeagencysecrets.com/?p=827#comment-1586 Hi Rebecca, Below's the setup for most PR agencies, though of course this may differ depending on size/scope of the agencies. Hope it's useful! Ben PR Agency Titles (from most junior to most senior): - Associate Account Executive (Grad/Entry Level) - Account Executive - Senior Account Executive - Account Manager - Senior Account Manager - Account Director - Senior Account Director - Director - Managing Director Hi Rebecca,

Below’s the setup for most PR agencies, though of course this may differ depending on size/scope of the agencies.

Hope it’s useful!
Ben

PR Agency Titles (from most junior to most senior):

- Associate Account Executive (Grad/Entry Level)
- Account Executive
- Senior Account Executive
- Account Manager
- Senior Account Manager
- Account Director
- Senior Account Director
- Director
- Managing Director

]]> By: Richard E http://creativeagencysecrets.com/2009/10/19/giant-disconnects-of-today-job-titles-versus-reality/comment-page-1/#comment-1583 Richard E Mon, 19 Oct 2009 09:52:49 +0000 http://creativeagencysecrets.com/?p=827#comment-1583 I work for a Cambridge area consumer electronics company in the Marketing Department. My title (which I more or less made up) is "Creative Services". I am essentially a one-man in-house mini-agency, developing marketing collateral, web content, print ads, POS display material, some press releases and other items as briefed by the head of marketing and others in the department. I tend to take projects through from initial brief to finished product, including design, copywriting, art direction, artwork creation, print management etc. When I joined the company my pitch was that I could help solve the standard dilemma of technology-based companies: either their collateral is produced by outside agencies that know all about communicating but nothing about either technology or your products, or it's produced by engineering-led people in the company who know the products inside out but can't communicate it to the lay reader. I, on the other hand, know technology and I also know writing, design and marketing. Although we do use outside agencies to a limited extent today, that's basically what I do. I work for a Cambridge area consumer electronics company in the Marketing Department. My title (which I more or less made up) is “Creative Services”. I am essentially a one-man in-house mini-agency, developing marketing collateral, web content, print ads, POS display material, some press releases and other items as briefed by the head of marketing and others in the department. I tend to take projects through from initial brief to finished product, including design, copywriting, art direction, artwork creation, print management etc.

When I joined the company my pitch was that I could help solve the standard dilemma of technology-based companies: either their collateral is produced by outside agencies that know all about communicating but nothing about either technology or your products, or it’s produced by engineering-led people in the company who know the products inside out but can’t communicate it to the lay reader. I, on the other hand, know technology and I also know writing, design and marketing. Although we do use outside agencies to a limited extent today, that’s basically what I do.

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