CAS caught up with Chris Hirst, MD of advertising agency Grey London. How does biz dev work at Grey and what is your role? I imagine biz dev is in two halves there’s the organic side from existing clients and the new business side. They are basically totally different. New business I envisage is like [...]
Tim Reid‘s a great creative mind with whom I’ve collaborated in the past. He just posted a question on LinkedIn and it deserves answers – can any of you help? There seems to be a huge range of creative briefing forms about…most of which are aimed at providing the necessary information and background to produce [...]
One of the nicest things about the web 2.0 world is the expectation that sharing and collaboration are more important than protectionism and corporate isolationism. Opensource software development led the way twenty years ago and has blossomed so that global corporations like Sun Microsystems have both opensource (i.e. free) software as well as paid-for software [...]
SXSW panel promotion is a serious business especially for creative agencies who want to advance their business cause by being on stage at this key annual gig in March. The team behind the #kebab panel (hijackers from last year’s event) want to ‘grow up and formalise’ their appearance and so submitted a panel proposal for [...]
I couldn’t help smiling reading about the success of the Tory Party’s ringtones. They released two, Churchill speaking about “We will fight them on the beaches” and Thatcher saying “The Lady’s not for turning”. Brilliant idea and if your brand can be associated with a sound, a noise or a phrase – why not do [...]
The title is a direct quote from a great post by Kipp Bodnar on the B2B Social Media blog. Take some time today to read the whole article. His suggestions about how influencer marketing can work are, at present, all manual interventions. Nothing wrong with that, but it means that this is a tool that [...]
Recession, what recession? This week has begun with a slew of jobs emailed from our contacts. Naked Eye Research (a former client) has a vacancy for a part time account director. We’ve got the job spec if you want to apply. Intuit, accounting solutions software, has a Web Site Experience manager job – email us [...]
Image by Nikita Kashner via Flickr Bloggers seek amplification of their message. How to get more of that is no mystery. write interesting stuff recruit readers get others’ to amplify and share your work Now one of the best ways of achieving the third is to get your work automatically shared on aggregator websites. You [...]
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