rebecca on January 29th, 2010

Remember Dante Alighieri? [aside, I once met one of his descendents at a swanky party in Verona].
He wrote The Divine Comedy describing his journey through Hell (Inferno), Purgatory (Purgatorio), and Paradise (Paradiso).  In l’Inferno he describes the circles of hell and the types of people who inhabit each one.
Here’s a modern updating of the same [...]

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rebecca on January 28th, 2010

Having a great day in #sunnydunedin Just planning a weekend in Twizel
Posted via email from rebeccacaroe’s posterous

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rebecca on January 28th, 2010

Image via CrunchBase

Following a survey run by wecando.biz, a sales leads company, they found that SMEs
just under half of small businesses quizzed…. said they conducted their professional networking on business-focused networking sites such as LinkedIn and Xing.
Using Twitter is coming up (as you’d expect) as is online networking

80 per cent of entrepreneurs had achieved business [...]

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rebecca on January 27th, 2010

Last week I wrote about Sales being a ‘dirty’ word for professionals.
Well it got picked up by MarComProfessional and was the lead article in their Friday round-up email – for which many thanks to Andrew Bruce Smith and Philip Sheldrake.
Villas Bali wrote this comment
completely agree with this, but are you surprised?
a good proportion of new [...]

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rebecca on January 27th, 2010

I found this on a LinkedIn group called London Communicators.
How important is ‘likeability’ in winning new business?
Looks like a meet-up will follow to discuss it further.

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rebecca on January 26th, 2010

Getting recognition for what you do is a basic human desire.
Many clients of CAS have told me that they want to win ‘Awards’ from industry bodies.  And acquiring tombstones to mark space on your physical desk is one of the badges of seniority in many organisations.   [Aside - I was in Rotorua this weekend and [...]

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rebecca on January 21st, 2010

Te 26 organisation is run by Ben Afia among others.  A great group of mostly copywriters who have regular meetings in London.  Here is the first webinar they are hosting, on blogging.
26 Blogging Webinar, 26 January, 11am GMT
Having packed a room full of enthusiasts at our blogging for business event last year, we’ve lined up [...]

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rebecca on January 20th, 2010

Always looking for new ideas and relevant content, can you help us out?
We’d like to receive

ides for new subject areas to write about
offers of guest posts – write for us on YOUR topic of interest
recommendations of new content, links to interesting posts or websites
other things about biz dev that you think we’d like to know [...]

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rebecca on January 19th, 2010

Camerjam just sent me notificaiton about their latest event – M-Football
The M-Football conference will bring together the various international stakeholders who need to collaborate in order to exploit successfully the enormous opportunities on offer. As a new medium, mobile marketing demands new rules of engagement, requiring cross-pollination of new and existing players in the marketing [...]

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rebecca on January 19th, 2010

Image by couchlearner via Flickr

Reading Jay Baer’s recent post about truth and candour, I think he has got a great point.
The RSS-reading public loves a screw-up – an opportunity to poke fun at hubris and pride brought low.  Domino’s is the most recent example of a long list of internet marketing screw-ups.
He says
I never thought [...]

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