Image via Wikipedia Thinking about selling – the actual process of finding a prospect and communicating with them until they are prepared to hire your company, is something that isn’t often talked about in professional and creative services organisations. “Sales” is still a dirty word for professionals. We don’t like the implications of pressure, cold [...]
Ed founded Concep 7 years ago as an email marketing service and as B2B specialists. They won business from both law firms and accounting firms early on and so now just do work for professional services clients. 4 years ago we saw that the space was getting congested [with other supplier agencies] and so we [...]
I think businesses should take new year resolutions as seriously as business planning. Many of us have track records of starting something that is life-improving with great enthusiasm as a new year resolutions only for it to fizzle out and fade during the first 60 days. Organisations could do well to think up their own [...]
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