Apologies for the silence this last fortnight. I’ve been moving house. Grim unpacking duties. Here’s a quick tip that I am using myself today from Mike Cliffe-Jones Priorities I suspect many of you are writing blogs while holding down full time jobs, and that can be hard. I wanted to share some tips with you [...]
Image by miss miah via Flickr Bad consultants focus on short-term agendas. Good consultants effect long-term change. Bad consultants care about looking good. Good consultants care about being good. Bad consultants push what’s comfortable. Good consultants push what’s important. Bad consultants seek validation. Good consultants seek the truth. Bad consultants treat people with disdain. Good [...]
The Rest of the site Just think of the rest of the pages on your website, as the rooms of your house. You need to make them warm, friendly and comfortable. Make them look inviting and interesting – not cluttered like Uncle Billy’s house. Never forget, that the sales message is paramount. This means your [...]
How to start Well, first you have to be clear about a number of key points: Ask yourself these questions. If you can’t answer each one instantly and in a 30 second description that is clear, concise and very understandable, then you have problems. Because if any of these are unclear to you, they will [...]
I read today about two separate and unrelated threats to bloggers from large corporates. One, Forrester, has been dissected at length in public. They decided not to let employees blog about their work except on the Forrester.com domain, partly it seems because they’ve been stung by former staffers becoming ‘famous’ online and having built a [...]
CAS welcomes Andy Owen, copywriter as a regular guest poster. He is Managing Director of Andy Owen & Associates, a leading International direct marketing consultancy, specialising in all aspects of creative and copywriting for direct marketing. The company has offices in UK, Dubai, Bucharest and Moscow. The specialist copy division has its own site. As [...]
If you are in business development, it’s important to stay connected to the buzz in the marketplace. One of the hard things is to find a single place to gather all your news sources. Biz dev can be written about in marketing magazines, books, industry magazines, online in blogs and forums. It’s a disparate subject [...]
Image via Wikipedia Today there’s a great post on Mashable about the five levels of effective communication in use today. These go from the public reply, through the direct message, email, phone and in person. Nothing stunningly new there. But it did lead me to think about which channel to use for which stage in [...]
| RSS |  |
 |
 |
 |
 |
 |