Apologies for the silence this last fortnight. I’ve been moving house. Grim unpacking duties.
Here’s a quick tip that I am using myself today from Mike Cliffe-Jones
Priorities
I suspect many of you are writing blogs while holding down full time jobs, and that can be hard. I wanted to share some tips with you for [...]
SEO for your website
To give it its full name, search engine optimisation is the technique of writing copy text on a web page in such a way that it reads well for the spiders. This can result in the site enjoying a higher ranking in the search engines for the targeted search terms.
It is a [...]
Continue reading about Guest Post: Andy Owen. How to copywrite your website….part 4
Image by miss miah via Flickr
Bad consultants focus on short-term agendas. Good consultants effect long-term change.
Bad consultants care about looking good. Good consultants care about being good.
Bad consultants push what’s comfortable. Good consultants push what’s important.
Bad consultants seek validation. Good consultants seek the truth.
Bad consultants treat people with disdain. Good consultants treat them with respect.
Bad [...]
Continue reading about Guest Post: Robert Rosenthal, Bad vs. Good Consultants
The Rest of the site
Just think of the rest of the pages on your website, as the rooms of your house.
You need to make them warm, friendly and comfortable. Make them look inviting and interesting – not cluttered like Uncle Billy’s house.
Never forget, that the sales message is paramount. This means your copy has to [...]
Continue reading about Guest Post: Andy Owen. How to copywrite your website….part 3
How to start
Well, first you have to be clear about a number of key points:
Ask yourself these questions. If you can’t answer each one instantly and in a 30 second description that is clear, concise and very understandable, then you have problems. Because if any of these are unclear to you, they will be like [...]
Continue reading about Guest Post: Andy Owen. How to copywrite your website…part 2
I read today about two separate and unrelated threats to bloggers from large corporates.
One, Forrester, has been dissected at length in public. They decided not to let employees blog about their work except on the Forrester.com domain, partly it seems because they’ve been stung by former staffers becoming ‘famous’ online and having built a strong [...]
CAS welcomes Andy Owen, copywriter as a regular guest poster.
He is Managing Director of Andy Owen & Associates, a leading International direct marketing consultancy, specialising in all aspects of creative and copywriting for direct marketing. The company has offices in UK, Dubai, Bucharest and Moscow. The specialist copy division has its own site. [...]
Continue reading about Guest Post: Andy Owen. How to copywrite your website….part 1
If you are in business development, it’s important to stay connected to the buzz in the marketplace. One of the hard things is to find a single place to gather all your news sources. Biz dev can be written about in marketing magazines, books, industry magazines, online in blogs and forums. It’s a disparate subject [...]
Continue reading about Top 10 must-read Business Development Blogs
Image via Wikipedia
Today there’s a great post on Mashable about the five levels of effective communication in use today.
These go from the public reply, through the direct message, email, phone and in person.
Nothing stunningly new there.
But it did lead me to think about which channel to use for which stage in your business development pipeline. [...]
Continue reading about When to change communication channels
B2B recruitment is an area where it is easy to forget the importance of branding and corporate communication. Nowadays you can find out loads about what it’s like working for a company online – and mostly through non-official sites.
I was really pleased to read this post from Jeffrey L. Cohen in which he interviews Laurie [...]
Continue reading about What’s it like applying to work for your company?
