Radio silence
Apologies for the silence this last fortnight. I’ve been moving house. Grim unpacking duties. Here’s a quick tip that I am using myself today from Mike Cliffe-Jones Priorities I suspect many of you are writing blogs while holding down full time jobs, and that can be hard. I wanted to share some tips with you [...]
By rebecca Friday February 26, 2010
Guest Post: Andy Owen. How to copywrite your website….part 4
SEO for your website To give it its full name, search engine optimisation is the technique of writing copy text on a web page in such a way that it reads well for the spiders. This can result in the site enjoying a higher ranking in the search engines for the targeted search terms. It [...]
By rebecca Tuesday February 16, 2010
Guest Post: Robert Rosenthal, Bad vs. Good Consultants
Image by miss miah via Flickr Bad consultants focus on short-term agendas. Good consultants effect long-term change. Bad consultants care about looking good. Good consultants care about being good. Bad consultants push what’s comfortable. Good consultants push what’s important. Bad consultants seek validation. Good consultants seek the truth. Bad consultants treat people with disdain. Good [...]
By rebecca Monday February 15, 2010
Guest Post: Andy Owen. How to copywrite your website….part 3
The Rest of the site Just think of the rest of the pages on your website, as the rooms of your house. You need to make them warm, friendly and comfortable. Make them look inviting and interesting – not cluttered like Uncle Billy’s house. Never forget, that the sales message is paramount. This means your [...]
By rebecca Monday February 15, 2010