Guest Post: Andy Owen. How to copywrite your website…part 2
How to start Well, first you have to be clear about a number of key points: Ask yourself these questions. If you can’t answer each one instantly and in a 30 second description that is clear, concise and very understandable, then you have problems. Because if any of these are unclear to you, they will [...]
By rebecca Friday February 12, 2010
Corporate Threats to bloggers
I read today about two separate and unrelated threats to bloggers from large corporates. One, Forrester, has been dissected at length in public. They decided not to let employees blog about their work except on the Forrester.com domain, partly it seems because they’ve been stung by former staffers becoming ‘famous’ online and having built a [...]
By rebecca Friday February 12, 2010
Guest Post: Andy Owen. How to copywrite your website….part 1
CAS welcomes Andy Owen, copywriter as a regular guest poster. He is Managing Director of Andy Owen & Associates, a leading International direct marketing consultancy, specialising in all aspects of creative and copywriting for direct marketing. The company has offices in UK, Dubai, Bucharest and Moscow. The specialist copy division has its own site. As [...]
By rebecca Thursday February 11, 2010
Top 10 must-read Business Development Blogs
If you are in business development, it’s important to stay connected to the buzz in the marketplace. One of the hard things is to find a single place to gather all your news sources. Biz dev can be written about in marketing magazines, books, industry magazines, online in blogs and forums. It’s a disparate subject [...]
By rebecca Tuesday February 9, 2010