The development of online money-making by bloggers and early-adopter affiliate marketers has progressed from stage one – write stuff and hang adverts around it; to stage two – use affiliates to promote it on your behalf and is now moving into a third stage. Building closed spaces where you can pay a bit to get [...]
Continue reading about The Third Tribe, a fairy tale of internet marketing
I have been reading and following the US direct marketing agency run by Robert Rosenthal, The Mothers of Invention. They have some great promotion and marketing that they do for the agency and this Friday they have a great offer. A free review of one marketing programme. Here’s the offer text I received. This Friday [...]
Sergio Llopez-Figueroa has got another of his great events coming up in Kings Cross on 18th with the Delhi City Symphony. It’s on Cultural Social Responsibility and includes a movie made by Sergio and his team with the street kids in Delhi to go with the music. Link to book event Bookmark to: Hide Sites [...]
Continue reading about Music and collaborative film production event
I am a great fan of the UK B2B Marketing magazine. They have created a strong presence and a great monthly magazine within a couple of years of launch. I am subscribed to a few of their emails (although unsubscribing is an issue) and today received a message asking me “How are you using telemarketing [...]
Continue reading about Poorly structured research drives me crazy
Image via Wikipedia I was reading Marketing magazine and one of the columnists was Will McInnes writing about Cadbury’s Wispa. Itself a brand that’s been well used to great PR (thanks to inspiration from Mark Borkowski in the past. What interested me in what Will wrote was his criticism of Wispa asking visitors to register [...]
Don’t ask Why it just seemed to happe. A gradual development of crazy proportions As the day wore on. I felt a commentary – running – always on. Like the internet On every action I took but without the humour. With apologies to Tim Minchin. Bookmark to: Hide Sites $$(‘div.d1075′).each( function(e) { e.visualEffect(‘slide_up’,{duration:0.5}) });
Continue reading about My life today is like a Tim Minchin poem
Today I am in a RANT. Yes, this is major. I have had it with brands that will not or cannot successfully unsubscribe me from their mailing lists when I ask. The name and shame begins with a childrens toy catalogue, Baker Ross. I once bought something from them as a gift and have been [...]
Continue reading about Rant unsubscribe: unaccepable behaviour risks your brand
Sarah Blow has put together a neat search using the Google Labs’ News Timeline service to do a 10 year review of the instance of news items about women in technology. It makes depressing reading – seemingly no matter how hard we try, fewer women want to work in tech. I’m in no position to [...]
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