The development of online money-making by bloggers and early-adopter affiliate marketers has progressed from stage one – write stuff and hang adverts around it; to stage two – use affiliates to promote it on your behalf and is now moving into a third stage. Building closed spaces where you can pay a bit to get [...]
I have been reading and following the US direct marketing agency run by Robert Rosenthal, The Mothers of Invention. They have some great promotion and marketing that they do for the agency and this Friday they have a great offer. A free review of one marketing programme. Here’s the offer text I received. This Friday [...]
I am a great fan of the UK B2B Marketing magazine. They have created a strong presence and a great monthly magazine within a couple of years of launch. I am subscribed to a few of their emails (although unsubscribing is an issue) and today received a message asking me “How are you using telemarketing [...]
Image via Wikipedia I was reading Marketing magazine and one of the columnists was Will McInnes writing about Cadbury’s Wispa. Itself a brand that’s been well used to great PR (thanks to inspiration from Mark Borkowski in the past. What interested me in what Will wrote was his criticism of Wispa asking visitors to register [...]
| RSS |  |
 |
 |
 |
 |
 |