Women in Tech – Ada Lovelace Day
Image by Toastwife via Flickr When I started this blog one of the first posts I wrote was a Manifesto – I wrote about the people who have inspired me during my working life. And around two years and nine months later, one re-connected with me, Vyla Rollins. Thanks to wonderful ease of the internet [...]
By rebecca Friday March 26, 2010
Business on the move – the All a Boardroom
Image via Wikipedia Tom Ball is a good friend of CAS and we’ve just had his latest update about his vision of a “mobile boardroom” on a bus. After two years hard work my bus was on BBC1 last week! I got frustrated at how much time gets wasted sat travelling – so had the [...]
By rebecca Friday March 26, 2010
Football mobile marketing comes of age
Image by coda via Flickr The Football World Cup will be the first big test of mass mobile marketing for brands. Going mobile is a hot topic of conversation within marketing circles. But it takes a big event for a lot of large brands to start using the medium and to inspire others to jump [...]
By rebecca Thursday March 25, 2010
How do I charge clients for doing social media work?
This question is a great one and was prompted by a reader enquiry (thanks Kate). Many agencies seeking to integrate social channels into their campaigns want to know whether they can charge their clients for the work. Our view is that this should be a chargeable service that you can provide. First check a couple [...]
By rebecca Wednesday March 24, 2010