Image by Toastwife via Flickr When I started this blog one of the first posts I wrote was a Manifesto – I wrote about the people who have inspired me during my working life. And around two years and nine months later, one re-connected with me, Vyla Rollins. Thanks to wonderful ease of the internet [...]








Image via Wikipedia Tom Ball is a good friend of CAS and we’ve just had his latest update about his vision of a “mobile boardroom” on a bus. After two years hard work my bus was on BBC1 last week! I got frustrated at how much time gets wasted sat travelling – so had the [...]








Image by coda via Flickr The Football World Cup will be the first big test of mass mobile marketing for brands.  Going mobile is a hot topic of conversation within marketing circles.  But it takes a big event for a lot of large brands to start using the medium and to inspire others to jump [...]








This question is a great one and was prompted by a reader enquiry (thanks Kate).  Many agencies seeking to integrate social channels into their campaigns want to know whether they can charge their clients for the work. Our view is that this should be a chargeable service that you can provide. First check a couple [...]








We took part in the Adestra / eConsultancy census on email marketing.  And the full report is now published.  Containing the usual range of statistics and trend analysis the news is generally good for the medium: more people use email marketing – with success budgets are rising from 14 to 17% of total spend ROI [...]








Ashley just sent us this great self-teach tool for simple business phrases in foreign languages. I like the video / audio link for each – here’s how to say “excuse me” in Japanese!








I was sorry not to be able to be at the London Communicators March meetup – Sex and Turkeys. There’s been a nice follow up in the form of a white paper by SquarePeg on the cultural aspects of mergers and acquisitions. Download the paper – Cultural Aspects of M&A








Always looking for new ideas and relevant content, can you help us out? We’d like to receive ides for new subject areas to write about offers of guest posts – write for us on YOUR topic of interest recommendations of new content, links to interesting posts or websites other things about biz dev that you [...]








Just because I once submitted a suggestion to the Starbucks website (after they launched theirthey now engage with me via email from time to time. Today, an offer of a free pastry at ‘participating’ restaurants – only in US and Canada, I find when I print the coupon. America is the centre of the universe [...]








New Business Development Manager. Generous commission scheme 30k / 35k OTE. We are a young, vibrant business development consultancy based in the West End, specialising in helping marketing agencies with their business development. In the last 3 years we have really made our mark as a new business agency, the one to watch you might [...]