When do you use all your database for a mass mailing?  I have a huge database of contacts – both personal and business.  Knowing when and how to contact them all is a difficult issue because you don’t want to annoy – but equally there are some things that you really want to communicate to [...]








Disclosure: Sergio is a client of ours. In 2009 Sergio Lopez Figueroa received an award from the British Council part of the Cultural Leadership International Programme and produced Delhi City Symphony. Following an experience in Delhi, Sergio composer, director and founder of the social-cultural  enterprise Big Bang Lab created the concept of cultural social responsibility [...]








Receved via LinkedIn Hi Congratulations for your profile. I’m expanding my network in the Marketing sector and I’d like to connect with you. If you think this is not the best time to connect, please archive this request. Thanks B*** S**** It all reads so well, especially the suggestion about archiving the request if the [...]








There’s a great summary of the pro and anti arguments about the Belgian Agency strike over on e-consultancy’s site. The comments are helpful including ones from client and agency side folk. I particularly liked Neale Gilhooley’s comment My career path has been 90% Agency and 10% Client, but the 10% has radically changed my views [...]








Image by YEMAC_UNDP via Flickr The old cliche about “you’re only as good as your last job” can sometimes seem finding new clients a daunting task.  How can you show off your work when there are client confidentialities involved?  What ways are there to show that you are a really creatively-led agency? Well the answer [...]








“Pounce” is a great idea on the Etsy crafts website http://www.etsy.com Here you can search in two ways 1 – recently updated shops waiting for their first sale 2 – Shops that just had a sale. Perfect cross-promotion for both those starting out and those that are popular.  Love it. Posted via email from rebeccacaroe’s [...]








Image by Getty Images via Daylife The London communicators group is having a meetup on March 9th to talk about Sex and Turkeys – Are you ready to manage a merger, acquisition or joint venture? The session will be run by Doug Ross and Phoebe Dunn of award winning consultancy, Square Peg International. ( http://www.squarepegint.com [...]








Just doing the analytics review – some interesting findings Top 5 posts viewed Writing proposals avoiding common pitfalls Top 10 must-read business development blogs Shout! with Johnny Vulcan MD of Anomaly A new business model for creative agencies Rant.  Unsubscribe unacceptable behaviour risks your brand Thank you all for your readership last month. Help us [...]








Image via Wikipedia We have been members of BIMA for a while – it’s a trade body for digital agencies.  They ran an event called “New business generation – farming style” earlier this month.  It was a panel discussion with Chris Cowpe – The Caffeine Partnership, Paul Kirkley – JWT, David Hart – Codegent and [...]