What I’m working on
I have several new clients and I thought I’d entertain you on a Bank Holiday Monday with a short list of what I am up to. Job number one (for fun) is to write an italian musical dictionary. I used to play lots of violin music and it is a great challenge to review my [...]
By rebecca Monday May 31, 2010
How to discover who is reading your blog
Image by wimbledonian via Flickr I am continuing with my trial of the Leads Explorer service. I think one of the biggest challenges in B2B marketing is to know who your incoming readers are and which companies they work for. And so I’d like to welcome new readers from Calian Canada Kyp UK Taylor Nelson [...]
By rebecca Sunday May 23, 2010
If you read nothing else today…
Michael Gass has written the “post of the year” Social Media Philosophy and tips for new business in which he sets out his views and advice based on years consulting to creative agencies on how to do their business development. Read it. It is brilliant. Bookmark It
By rebecca Friday May 21, 2010
An open letter to Marketing Directors with old websites
Dear Sir [it's always a man, dontchakno?] Thank you for asking me to comment on how I could help your company improve its business development, incoming leads pipeline and sales pipeline. The following comments apply not just to you, but to a large nubmer of corporates whose websites have never been updated since launch. Please [...]
By rebecca Friday May 21, 2010