Do good, blog for social change
This week there seems to be a trend for social goodness going hand in glove with good internet marketing. Getting a strong social conscionce into your marketing can give your brand a new lease of life as well as a new audience. Take a look at the following – they range from the mundane through [...]
By rebecca Wednesday August 25, 2010
Pitch to New Zealand Merino wool board
There was a ripple of excitment when NZ Merino (the body who promotes the merino wool industry) published an advertorial in the Sunday newspaper. “With a serious skill shortage at the top of the business professional arena, forward-thinking New Zealand companies are looking outside the square to recruit innovative thinkerswith attitude and a passion to [...]
By rebecca Monday August 23, 2010
Brands seeking agencies
Here are the new readers this week Agencies Schuster Thomsen Roehle, Marketing communications, Düsseldorf, Germany Shift Communications, Full service PR, San Francisco, CA Eclipse Advertising, Advertising, Burbank, CA Grey Global, worldwide Media Intelligence, Bangkok, Thailand Cubo, brand communications, London The Media Foundry, PR communications for media, London, UK Fuse8, Design, Leeds, UK Brands Media and [...]
By rebecca Thursday August 19, 2010
How to re-use your blog post feedback to boost SEO
Re-using content in order to reinforce the search terms and SEO for your site is a smart move. This helps Google work out what is relevant for search strings that lead to your content, particularly if they produce several results from your site. If they continue over time it strengthens your position in the search [...]
By rebecca Tuesday August 17, 2010