Each week we really look forward to writing this post.  It is a regular reminder of what this blog stands for and whether we are drawing in the readers we desire as a result of the content we create. The brands seeking agencies list has a heavy German focus this week – and one of [...]








I was very touched this week to read that Doc Searls and Don Peppers have started a dialogue about how the CRM (customer relationship management) school of business thinking has developed towards the new challenging VRM (vendor relationship management) mode of operation. Doc kindly credited me with making the introduction and amplified on an earlier [...]








Image via Wikipedia A letter in the Independent newspaper caught my eye.  This is the best political journalism I’ve read and so it is worth reproducing in full. Mr Payne of Lincoln – we salute you. It is said that history repeats itself, the first time as tragedy, the second time as farce. Once upon [...]








Seems this is the new hot trend – ways of mashing up data and re-uysing it with very simple tools; we like simple. A host of self-published daily ‘newspapers’ from Paper.li – here’s Pro Blogger’s one [but I hate the auto tweets the service generates] New service from Curated By to create lists of tweets [...]








So why did you decide to write a book? It was by accident – part of my job is letter writing in a creative way for all our clients. The medium doesn’t matter, the creative idea behind it is the bit that’s important. My idea was to write a book about writing letters, coming up [...]








A white paper has long been seen as a ‘serious’ way for a B2B business to position itself as a thought leader in its niche. Reading an Economist article recently about the glut of white papers (and my comment) being produced by management consultancies under the guise of research and new thinking, made me reflect [...]








This is a guest post by Kath Pay from The Email Academy. She will publish another 3 articles over the next few weeks. For most companies, your database is essential and list growth is one of your key aims. Ideally the subscription process needs to be as easy as possible – my mantra for building [...]








As a Dunedin Resident I’ve been watching with interest the work the Council is doing on re-branding the city. At a Business After Five event in June, I saw the first slides from the team responsible for the underlying research that will be used going forwards.  It was good work but poorly presented  – two [...]








Sometimes I just *love* the cool code people write. Today’s fave is #First5 followers on Twitter. This site does nothing more than find out who your first five followers were. It will not send an auto-tweet. It will not do any other harm. Promised. I hate that as much as you do. It is up [...]








Here are the new readers this week – Thank you all for continuing to visit and read. Agencies Progressive Capitol, fundraising agency, Washington DC, USA Blue Barracuda, digital agency, London UK AdPepper.com, online advertising, London UK Strata UK, full service communications agency, Kent, UK Total Media, media planning and buying, London and Solihull, UK Brands [...]