Shout! With Shaun Varga of Ingenuity ABM
So why did you decide to write a book? It was by accident – part of my job is letter writing in a creative way for all our clients. The medium doesn’t matter, the creative idea behind it is the bit that’s important. My idea was to write a book about writing letters, coming up [...]
By julia Wednesday September 29, 2010
Should you be using White Papers for B2B lead generation?
A white paper has long been seen as a ‘serious’ way for a B2B business to position itself as a thought leader in its niche. Reading an Economist article recently about the glut of white papers (and my comment) being produced by management consultancies under the guise of research and new thinking, made me reflect [...]
By rebecca Tuesday September 28, 2010
12 Barriers to Growing your Email List
This is a guest post by Kath Pay from The Email Academy. She will publish another 3 articles over the next few weeks. For most companies, your database is essential and list growth is one of your key aims. Ideally the subscription process needs to be as easy as possible – my mantra for building [...]
By julia Monday September 27, 2010
Dunedin Community marketing project – half fails
As a Dunedin Resident I’ve been watching with interest the work the Council is doing on re-branding the city. At a Business After Five event in June, I saw the first slides from the team responsible for the underlying research that will be used going forwards. It was good work but poorly presented – two [...]
By rebecca Friday September 24, 2010