Top 3 things for Writing a good brief for an agency pitch
We did a quick survey yesterday among brand managers to answer the question “What are the top three things you need to do to write a good brief for an agency pitch?” Move the sales needle, Information integration, Content marketing (Josh Stailey) What’s the problem, why is there a problem and media neutral so the [...]
By rebecca Tuesday October 26, 2010
Part 2 of Email Marketing Lifecycle Series: Conversion
Kath Pay from The Email Academy continues her expert series about email marketing. She will publish another 2 articles over the next few weeks. 8 influencing factors for achieving conversion in email marketing The most basic aim of sending an email is to get the recipient to open the email and action it in some [...]
By rebecca Tuesday October 26, 2010
Brands Seeking Agencies
The weekly list of subscribers keeps on growing and we thank you, readers, for your continued support. We try to give you high value new business leads for marketing agencies. This week a strong showing from trade show suppliers and agencies – Unisfair, George P Johnson and Star Exhibits. A special mention for NY American [...]
By rebecca Friday October 22, 2010
Facebook for business – quick results are possible
The Daily Beast summarised a great experiment for a new Facebook joiner by testing various ways of getting his content seen by other FB users. Facebook’s 10 biggest secrets Tom Weber set up a great experiment and used his connections to test theories about how the FB algorithm works. Here are the findings… Facebook’s bias [...]
By rebecca Wednesday October 20, 2010