Good practice: A website holding page
Following on from yesterday’s post about delays publishing a new company website – take a look at this one: What I like about it is it sets a deadline (the counter is clocking down all the time) it still says what the company does – USP – so the holding page continues to sell the [...]
By rebecca Friday December 17, 2010
Guest Post: Paul Foley on Handling Objections – Part One
What do you do when the first words you hear on a sales call are; “I’m not interested”, “we don’t have the budget”, “we already have a supplier”, “you’re too expensive”… There are numerous books full of clever techniques for handling these objections some of which are very good. However I have found a simple [...]
By rebecca Friday December 17, 2010
Unique Christmas Card doodle
Since posting about marketing using Christmas Cards we’ve been inundated with visitors – thanks to you all. But we believe we’ve found the most innovative Christmas card of the year – created by The Blue Hive, an Ogilvy agency network member. A live artist creating doodle images incorporating a tweet message. The agency has taken [...]
By rebecca Wednesday December 15, 2010
How to get your new website PUBLISHED
hands up the number of times your company has delayed the launch of its newly designed website? It’s virtually impossible to find a client who has actually delivered a new site on time, when expected. So why is this? What makes a corporate website so hard to deliver? Why can’t redesigns be launched on time? [...]
By rebecca Tuesday December 14, 2010