A strong Danish flavour to the brands visiting us this week – anyone doing marketing in Denmark, please share. And we’re stoked by the discount retailer who’s looking for email marketing consulting advice. Email us if you want to get the full list details. Agencies cruforge.com – wine and food related internet businesses, USA Format [...]
Engago technologies have created an application that allows you to gather information about customers that visit your website. Their application helps reveal which companies visit your website, what they’re looking for and their buying intentions. With necessary actions, this information can be used to generate potential leads. To summarise their web service we have made [...]
Imagine you have launched your business and the brand is up and running. You are receiving enquiries but not enough are converting to paying customers. Even though you may be the genius behind the business idea, you have no idea how to successfully pitch your business to potential clients and convert them. Why not hire [...]
Sponsored post The role of software in running businesses today is becoming more and more important. So too is the importance of a developing a systematic process to look after this valuable and indispensable asset. By implementing a Software Asset Management program to optimise the full lifecycle of software assets from the initial purchase, deployment, maintenance, upgrades and retirement, companies [...]
We don’t often promote events but this one looks like a goodie – Demand Generation is a skill that many business find hard to translate from offline to online. And since many marketing activities are now online – this needs to be learned and applied to your business, mine and our clients’. // A BrightTALK [...]
I expect you all just got the email from Reid Hoffman congratulating himself on recruiting 1 million members to Linked In. Lovely. Except he failed in two significant ways The email was not transactional, it was marketing. So the CAN-SPAM law applies. It requires, amongst other things • Physical contact data for your organization. • [...]
Many conferences ask for feedback after the event and the Interactive SXSW one arrived today. As a research survey it was flawed in three ways. First error – question structure Take this example of a question on the first page Overall, how satisfied were you with the information distributed in our print publications? 5= Very [...]
Pitching is a very important tool for generating new business, but certain aspects of a successful pitch can sometimes be overlooked. When approaching a pitch with a prospective client, try to imagine you are pitching yourself to someone you would like to have a long relationship with. How can you come across as the kind [...]
It is well known now that Google changed its search algorithm significantly last month. The way Google searches and indexes your website is pretty important as the number one search site – if you’re not ‘found’ on Google your business loses out. The change mainly affects sites who copy / reproduce content from other sites (commonly called farming) and [...]
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