Upcoming event on Demand Generation
We don’t often promote events but this one looks like a goodie – Demand Generation is a skill that many business find hard to translate from offline to online. And since many marketing activities are now online – this needs to be learned and applied to your business, mine and our clients’. A BrightTALK Channel [...]
By rebecca Monday March 28, 2011
Did LinkedIn’s Reid Hoffman send you an email?
I expect you all just got the email from Reid Hoffman congratulating himself on recruiting 1 million members to Linked In. Lovely. Except he failed in two significant ways The email was not transactional, it was marketing. So the CAN-SPAM law applies. It requires, amongst other things • Physical contact data for your organization. • [...]
By rebecca Sunday March 27, 2011
SXSW Feedback – poor to dreadful. How was yours?
Many conferences ask for feedback after the event and the Interactive SXSW one arrived today. As a research survey it was flawed in three ways. First error – question structure Take this example of a question on the first page Overall, how satisfied were you with the information distributed in our print publications? 5= Very [...]
By rebecca Friday March 25, 2011
“My friend fancies you”
Finding your secret admirers is every teenager’s dream – to conquer the cool guy / pretty girl and become their friend could be a dream come true. Introducing your personal desires to the intended using a third party was the classic introduction at teenage discos – normally the approach began with a direct statement “My [...]
By rebecca Wednesday March 23, 2011