Writing a cold email introduction
Copywriting for new business development involves meeting and starting conversations with new people all the time.
Sometimes, you have to write to someone you don’t already know and this is called “a cold” email.
I just received this one – and I think it’s quite good.
Hi Rebecca,I bet you’re inundated with emails so I’ll make it quick.I’d like to write some free killer content guides for Start-up Marketing software for your blog.Here’s an example of my writing style. I write content that sells:I’ve written for Huff Po, Social Media Explorer, Creative Bloq and I’m writing for Mens Health atm.Let me know if you’re interested and I can send over some article ideas for you to review!Kind RegardsDavid Duncan,Social Search Consultant,
Here’s what I like about the message
- it’s short.
- it opens with a statement to make me empathise with the writer
- it comes straight to the point and makes the offer in line 3
- the reassurance about the author’s skill is designed for a business reader (like me)
There’s only one thing wrong with it.
The link to the article is NOT actually authored by David Duncan – it’s by his boss.
Pity