Many content marketers rely on Google Alerts as a way of getting ideas for content, seeing what your competitors are doing online and for those vain enough – seeing what others are publishing online about you.
Google has recently “beautified” their Alert service – there’s no telling just yet whether they’ve changed anything behind the scenes.
The Old Google Alerts
Above is a picture of what Google Alerts used to look like – functional, but not the simplistic approach Google is taking.
The New Google Alerts
The first thing you’ll see when you check out Google Alerts is the friendly and more stylised design, however the big changes come with Google’s suggestions.
The suggestions are based off who you’ve added in your circles in Google+, again this emphasises the importance Google is placing on G+. The better you utilise Google+ the better the suggestions Google will offer.
Google have also added a “Me On The Web” section – something we recommend all of our clients to do. It is always intriguing to see what others are posting about you online (if anything).
*Remember if you’re using a unique (individual) Google account to add your company or your client’s companies – Google isn’t quite clever enough to auto-suggest them at this stage.