Psychometric profile report sample

Psychometric Reports add value to an Accountant’s Tool Box

The single biggest problem in communication is the illusion that it has taken place……. (George Bernard Shaw). 

Communication has always been important but in these days of Facebook, LinkedIn texting and all that

Psychometric profile report sample

Psychometric profile report sample

goes with these mediums, do we really understand the individual through these communication channels?

Psychometrics literally means “measurement of the mind”, but what does that mean?

Psychometrics include aptitude/ability tests but also, arguably even more importantly, personality and behavioural reporting.  And this is why consultants and accountants in increasing numbers are recommending this methodology to their clients, quite apart from the fact that they too can use behavioural reports for their own team building in recruitment, motivation and communication.

Why Accountants need different staff

Accountants are facing the need to broaden their consulting services and clearly human resources tools are an obvious and practical option.  As Mark Twain puts it “If you do what you’ve always done, you’ll get what you’ve always got”.  Progressive accountants realise the importance of understanding their clients and the importance of their clients understanding what makes their employees tick.

So what’s involved in grasping this methodology?

HR Profiling Solutions provide versatile, user friendly psychometric testing tools empowering you and your clients to get the best from people, improve performance
and the bottom line.

We are the Master Distributors of Extended DISC and the recently released FinxS products for the Australasian region, representing a Finnish based global organisation which has distributors in some 80 countries. 

Reporting is based on world renowned and validated theory, is available in 60 languages, and uses methodology which is acknowledged as one of the world’s leading and most advanced assessment systems.

The FinxS system offers versatility with the ability to brand and customise reports according to client requirements.  The system also offers significant value added, user friendly options (once a Behavioural Analysis has been produced), all available at no additional cost including:

  • A range of standard competency reports, eg Accounting Profession, Business Development, Management etc
  • Team, Recruitment, Work Pair Analysis & Vocational Aptitude Reports
  • Online functions accessing 1,000+ competency resource
  • Ability to create specific Job Template 

FREE offer for our readers

If you would like to learn more about how you can help your clients to grow whilst generating additional revenue for your practice, HR Profiling will provide a free test report with no ongoing obligations to any accountant who wishes to test drive the system and make their decision as to accuracy, value and practical application by contacting Alison Sherning on 0800 333 668 (New Zealand) or 1800 764 432 (Australia).

        

Marketing Online magazine features how to use RSS

Rebecca’s article ion how marketers can use RSS is in this month’s edition of Marketing Online (p22-23).

Really stoked that we’re getting online!

 

Unusual Christmas gifts for business

A client asked us what they could do to thank their clients for their business that was more original than a christmas card.  Here’s a summary of our suggestions:

Charity Gifts

Do a charity donation plus a performance.  I know the CEO of StarJam a charity empowering young people wiht disabilities through performance and singing.  Pay to sponsor their class for a year (it costs $30 per child per month), invite all your clients to a drinks party (mid-winter) and get a performance from the troupe.  I’ve experienced these and they are very powerful, plus it’s local and community building.
Better still, make the donation in the name of your client and get StarJam to send a thank you card direct to the client so they know it was given by you but they get the recognition.

Subscription gifting

Choose something that comes once a month so clients remember you throughout the year.  The Ma Cherie cafe makes exquisite French macaroons and pastries (I had breakfast there today) and they could send a box gift from you all.  Or FarroFoodKits (Auckland only) or SnackPack the Honest Food Co,
Overall, a good business gift should be memorable, enjoyable and if you can, unusual and over-riding all these it must align with your brand values.
Here are a few other helpful articles which may give you inspiration
Achieve More With Less: Time-saving techniques for business & marketing

Event: Achieve More With Less Time

Nowadays everyone works under time pressure. We all have a long list of things to do and running out of time in the day to do them becomes normal. Exceptional business owners and entrepreneurs are supremely organised. You need to understand how poor work processes affect you and what is possible to achieve with training.

What does it take to complete your task list?

When you know how to prioritise, set up efficient processes and avoid procrastination, you achieve your goals and clear your in-box. So if you’re not getting the business goal results you want, this event is for you.

Marketing Productivity Tips From The Experts

Ticket Includes: Time management training from market leader Robyn Pearce; practical marketing implementation advice from Rebecca Caroe and free ebook “Getting A Grip On Effective Meetings” (value $19); with complimentary breakfast, tea and coffee.

Guarantee: full refund if you’re not satisfied.

What You’ll Learn:

  • Outlook e-mail tricks to save at least 30 minutes a day.
  • Diary management and prioritising – methods used by the most successful and efficient people.
  • How to make best use of your marketing copy.
  • What, when and how to automate marketing processes.
  • Practical tips on how to outsource effectively.

Event Timings:

  • 7:45am – Doors open, breakfast served
  • 8:00am – Presentation begins: introductions
  • 8:10am – Inbox management techniques and streamlining workflow
  • 8:30am – Marketing processes so you don’t keep reinventing the wheel
  • 8:50am – Questions and Answers
  • 9:15am – Event ends with friendly business networking

How to Get Better Engagement on Facebook and Twitter

Return on Investment is incredibly important, and when it comes to soft marketing tools like Facebook and Twitter, it’s easy to think that putting up a link and a bit of text would get your followers from your page to your website and buying. But social media is, and has been, a marketing tool that requires just as much finesse as print, email, and other traditional marketing tools.

So, how can you get better engagement on Facebook and Twitter?

The latter half of this month we worked to promote an international conference held simultaneously in London and Sydney called the Change in the Age of Disruption. The conference was put on by the Change Management Institute, a global non-profit institute. The goal was: increase ticket sales using Twitter, Facebook, and email. Engagement was down and it was time to get them paying attention. Collectively, we came up with a marketing plan for post ideas. People love variety in their content and they love images. Your images should grab their attention enough for them to stop, read your copy (and make it short, because you don’t have a lot of time with them) and hopefully get them to click through to wherever you’re leading them.

For this particular conference, our one-two, one-two needed to have key elements to get followers to play along.

  • Ask questions to get the audience listening
  • Offer links to articles that related directly to them
  • Inform them about the conference, news from and about the speakers
  • Conference-adjacent information like local restaurants and hotels in the area
  • Ticket details

After having a bit of a soft start for the first week to make sure we had the right footing, we launched into putting this content up with images we felt could make the audience pause for a moment with us and, hopefully, be more aware of the brand. Once they were aware of the brand and felt connected to it, they would be more likely to want to buy tickets and attend the conference.

Within three weeks time, for Facebook and Twitter, followers increased by 7%

Below you’ll find the Twitter Analytics snapshot from September and October:

CMI Twitter Analytics September over OctoberOur snapshot for a month-over-month view of Twitter Analytics reflects:

  • 164% increase in tweet quantity
  • 89% in tweet impressions (how many people saw the tweets)
  • 189% increase in profile visits
  • 128% increase in mentions (how many people were using the Twitter handle in their tweets)
  • 94% increase in follower quantity from the followers gained the month before

Overall, the increase in posts and content type really helped to get people interacting, watching and paying attention. For Twitter, using applicable hashtags also helps to get new eyes on your content and this will help contribute to engagement increases in most cases.

Facebook Analytics are a little different and we’ll give a brief overview of just a couple of them. The below graph is a reflection of the increase in visits from September to October.

CMI Facebook Visits September to October

Visits translates to: someone goes directly to your page. This means whatever content you’re posting and is showing up in their feed (if they’re following you) is engaging enough to get them to come find you. Or, they come in from a Google search or from the social media buttons on your website.

CMI Faceboook Reach September to October

 

With post reach, you would think that all your followers see your posts, which would be amazing, but in truth only a percentage actually do.

When you’re not boosting your posts, only your followers will see your content. So, when you follower base increases only a little at a time, you don’t see much of an ‘organic’ reach. Organic translates, simply, to the number of people you didn’t have to pay money to Facebook to get to see your content.

Growth in returning visitors

And as a quick overview, these were the statistics from Google Analytics for the conference website for September and October. As compared to the month prior, more visitors were returning to the site who had previously visited.

CMI Conference stats

Whereas the sessions, or the length of time a visitor spends on a website, dramatically increased which meant people were finding the content there worth reading and decided to stay a while.

In the length of time spent for the conference, the overall engagement went up significantly!

Without having paid to reach more followers on Facebook or for Twitter ads, you can still see that the time spent creating more posts, using images and graphics, writing short copy and using hashtags with a well-laid plan can really get people paying attention to your brand. And if they’re paying attention to your brand, they very well may end up becoming a loyal, buying customer or advocate for it as well.