Archive for month: June, 2017
Don’t let your business get lost in the crowd
It’s that time of the year again where we remind you about the benefits of good ol’ directories! Before the internet, we relied on finding services through the big yellow brick of a book we received each year. Thanks to the world wide web, we now find them stuffed under uneven table legs or as a booster seat. Today we find what we’re looking for with a click of a button. Does your business stand out?
In 2016, Google took away the right-hand sidebar where the paid adverts were displayed. Now the paid posts soar straight to the top, making it a tough battle for smaller companies to get noticed. Directories can be a cost effective way to help get found via search engines. Being active on directories increases the chances of your business getting noticed.
Why updating your information is vital
Never forget to NAP, this means not sleeping on the details. Make sure your Name, Address and Phone data is accurate and up to date. Location and accessibility are two of the most important factors when it comes to customers. If your telephone number is an old one and a customer can’t get through to you, they’re unlikely to try again. Likewise, if you were to put your address as a small town in South America, a New Zealand customer wouldn’t follow up with your business!
Pro tip: Check the directories your company is listed in and confirm your details are correct. Some websites take their information from others; resulting in a cycle of incorrect information.
Updated List of Directories
This year, we bring you an even bigger list of potential directories your business may be found in. Take a look to see where your business is listed and where it isn’t.
It’s the only thing standing in between you and your next big client.
NB: Not all directories will apply to every type of business, some are more specific to particular fields. (eg. Tripadvisor will benefit restaurants and hotels over a telecommunications company.)
There will always be debate when it comes to marketing a business using digital and traditional marketing methods, and while there are no right or wrong ways when it comes to marketing a business, you’ll find a lot of business owners prefer one of the routes rather than both. Some marketers prefer traditional marketing because their target audience is local, whereas others prefer digital marketing because they’re trying to target an audience on a global scale.
However, both techniques are a lot more similar than people think and here are a few points that would suggest this.
Both Techniques Offer Cost-Effective Marketing Strategies
The great benefit of both techniques is that while the cost in marketing can vary a lot depending on the methods used, both techniques still offer free or very affordable marketing strategies. Take digital marketing, for example, where there are no costs involved when it comes to social media marketing unless a business wants to take advantage of one of the advertising platforms available. The same also goes for a traditional marketing method such as leaflet distribution – leaflets cost very little to print and paying someone to distribute them is affordable.
If you’re looking to market a business but you’re unsure of what route to take, consider obtaining a master in marketing online using an online MSM program, as that will give you the knowledge you need to take your business forward.
Each Marketing Strategy Can Target a Specific Demographic
With the help of social media platforms, it’s now very easy to get insight on demographics so you can target a specific age range or country, which makes digital marketing very easy. The same goes for traditional marketing methods such as leaflet distribution – you can easily target family homes or specific age ranges thanks to local/online records and user statistics.
Excellent Chance of Success
Whether you opt for the traditional marketing route, digital marketing, or even both, you can be sure that both techniques offer a brilliant chance of success if the correct marketing strategies are deployed. There is no higher chance of success rate for either technique as each offers different prospects depending on the type of business and audience you’re targeting – so taking advantage of both techniques could prove to be successful.
Techniques Can Be Used Together
The benefit of both marketing techniques is that they can be used together. If your business is new, you can always opt for a digital marketing strategy using social media to keep costs at a minimum, but there’s nothing wrong with using both techniques together as your business starts to grow. Most businesses will advertise locally using postcards and leaflets, but then they will also start a social media marketing campaign around the same time to get more exposure.
Both marketing techniques offer a variety of benefits depending on the business that implements them. However, even though they are completely different techniques in terms of the work involved in marketing, the above suggests that they are, in fact, quite similar after all.
A client who runs a retail business is in need of expert support for their WordPress website.
- WordPress Developer with Woo Commerce experience.
- Must be someone who codes PHP rather than being a WordPress designer or implementer
- Knowing the Genesis framework may be a small advantage
- The website is integrated with our custom Mobile App so having some knowledge of Apps could be useful
- Minimum of 5 years working with above products
- Business Profile
- 3-6 employees in team (to give good support at all times)
- Availability – able to commit to a timelines and meet deadlines
- Able to provide urgent support when we have a website breakage
- Provides an hourly rate
- Sound knowledge of SEO
- Able to competently advise us on latest trends
- Can train us to make minor updates re redirects, 404 errors etc
- Modify URLs and permalinks
- Current Projects
- Can immediately attend to;
- Fixing Xero integration problem
- Creating new website pages/configuration
- Website audit and resulting issues
- Improving site speed
- Can immediately attend to;
How does Sub-Contracted Services Work?
We send you a brief against which you do a quotation.
We send your quote to the client who makes a selection.
You deal direct with the client – bill direct – brief direct.
Creative Agency Secrets does not take a fee from you for this work, nor do we want you to pad the quote in order to pay us commission. Transparency is key as it builds trust.
We are frequently retained as project managers for the job and so you will find yourself working alongside us.
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Working with a client who makes animated explainer videos – Case Study of how to grow referrals. We discuss three ways they can get more referral business.
1. Innovations in your specialism
Every market changes over time – fads pass, new ideas surface. So write about what’s happening in your market. Consider writing about styles, techniques, innovations to be added onto an explainer video (if that’s your business). So which new styles are coming about? Where did each one come from – background and timeline of the evolution.
In the writing analyse the change, what are the component parts, which elements stand out. You could add in new uses for explainer videos – for example in a PitchPack video brochure.
- Give the reader the education and tools to make an analysis themselves of whether their archive of explainer videos is getting dated
- Show your opinion as a market leader on what’s good, what’s new and what’s to be avoided
- Create content which you can share with past clients and encourage them to update their videos and re-buy from you. [This is referring back to prior clients, not new ones.]
2. Create a Call list
You need to speak to people if you sell in Business to Business (B2B). The best way to start a dialogue is with Open Questions. These encourage a longer response from the other person and give you insight into their views on a topic. Any insight enables you to position your services as a solution to issues they raise.
Here’s an example of a call prompt (not really a script).
“Hello, Rebecca. I sent you our article about new styles in explainer videos. I just wanted to get your opinion on it. What did you think?”
Can you imagine how the call will develop into a discussion?
Yes, so can I.
Whether you get a new job immediately or not, you stand a good chance of doing some good things
- Checking your contact database is still current – add new names in if you can
- Finding out the current situation in the client business with regard to your service offering
- Reminding them that you exist and have been trusted with work in the past
- Updating your CRM with lead status (cold, warm, hot)
- Possibly opening new opportunities for new business.
Create this call list from a list of all your clients from the past 3 years (more if you’ve been in business longer). Also add to the list from your Linked In connections and those from your co-workers. Goal to have 100 people on the list to call.
Plan on making 3 calls per week, per person in your team. Yes, new business development requires discipline and is hard. We can teach you how…
3. Getting Referrals
Start to build a referral marketing engine into your daily project work as well. We find what works best is to connect with them early in the project.
Start with a “Happy call” when you ring asking for feedback on how the job is going.
Then build on this with a similar call just after the project has been delivered. Remind them of what they said on the earlier call. This is the moment to ask for a testimonial for the project team.
After getting this, I usually wrap up by asking
Do you know anyone else who might like to meet us?
My goal is to get two names of people as an introduction. My big tip to make this successful is to ask the question and then to stay silent until the other person has come up with a name…. stay silent as they “ummm” and say “maybe”, “well”, “I’m not sure” and still stay silent and they will 80% of the time come up with a name. If they firmly say no, you can prompt with – maybe a co-worker in a different team or maybe someone from your previous job and see if that can deliver a name.
How to use the introduction….. write an email to BOTH people. This is my template email that works.
Subject: NAME OF THE INTRODUCER
Our AGENCY NAME has just completed a job for INTRODUCER and s/he suggested you as someone who might like to get to know us.
We completed an explainer video (link) for INTRODUCER.
I took a look at your website and [something helpful here which they can use immediately].
Looking forward to connecting.
Lots of love from Rebecca (only joking… use an appropriate sign off).
I always cc the introducer in this message so they know what I said.
In the email you could tell them about the customer satisfaction scores or Net Promoter Score which your team has acquired over time. Or link to TrustPilot Reviews or your Google My Business Review score.
The follow up call is just a friendly get to know you call. No selling. But if you feel it’s gone well you can follow up with an email linking to a helpful resource from your website. Here’s one I use frequently.
By the way, I found your website copyright is out of date (2012), here’s an article we wrote which explains how to add code to your website so this updates automatically every 1st January. Just send this link to your web developers and tell them to make the change – do it once, and it’ll run forever.
This is an example of the type of helpful marketing tips which Creative Agency Secrets writes in our newsletter and blog. We want to enable you to buy web services as an informed consumer (and we don’t build websites, we help our clients to use them actively to win new client business).
Then you have to put them onto a stay-in-touch programme or ask if they will allow you to stay in touch with a newsletter subscription. Either way, one call won’t win you business but a dedicated process to provide utility (usefulness) to them, will ensure you are remembered and they take your calls in future.
Online reviews are a cornerstone of how consumers make decisions whether to buy a product or not. If you see a product that you want, you will read through the reviews to make sure that you are going to be getting what you need from the product. If the product website does not have reviews, the odds are good that you are searching online for one that does have them. But what if you are the business that is getting reviewed? There is a certain level of expectation that you are not going to have 100% positive reviews, right? Here we discuss some ways that you can handle negative reviews online.
The Site Does Not Matter
It does not matter if the review was posted on a very well-known site or one that you might have never heard of, people will find it online. That means you have to take all of them seriously and get a plan in order so that you can defend your business against them. The first time that you see a negative online review about your business you are probably wishing that you had an online public relations degree. Build a plan and stick to it and then reviews will eventually get taken care of on all the sites they are posted to.
Contact the Review Site First
Depending on the review site where you found the negative review, you might be able to contact them about it. Take a minute and search through the site to see if you can find contact information relevant to your review and how to handle it properly. If you think the review was added by a competitor, you may have a leg to stand on to get it removed, but the process will have to be fool proof.
Join In and Engage The Reviewer
If the website that you find the negative reviews on allows you to respond to them, take a minute and do just that. Being able to explain the situation to them and possibly clear up the reasons they left the review is the first step to repairing your reputation. There is not really any need to hire a public relations expert for this, but an intern working towards an online masters in public relations might not be a bad place to start looking for help.
Always Encourage Positive Reviews from Customers
In many cases, and to keep things fair, you might find that negative reviews are not going to disappear from the internet. If that is the case, you can combat them by asking your future customers to leave positive reviews if they are satisfied with your business. There is nothing wrong with asking for some help if they are truly happy with your services. Over time, this will push the negative reviews and bring your overall average rating up, helping your business.
Take a minute to take a look at your business and if there is anything that might cause a negative review. There could be a few easy fixes that you can do to keep the negative reviews to a minimum. Good luck!