Leading kiwi innovator needs online store and CMS based website. Our client is a leading Internet of Things (IoT) business and has a new product suite of cloud software and electronic monitoring devices.
A CMS based site with easy editing and strong SEO.
Launch end April 2018
Deadline for costed proposals 5pm, Friday 23rd March 2018
4-6 informational pages
Recommendations for security
Recommendations for plugins
On-site Google Search
Google Search console
Get in touch for a full specification and to find out more throughConrado Langer.
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Algorithms, that’s what. Complex algorithms are what determines your unique experience on Facebook. Your news feed is catered specifically to you – based on what you like, how you interact and even search history from outside of Facebook.
When it comes to using Facebook for business, many strive to create content that resonates with their audience. Competitions, giveaways, new products – these are all important business updates that are shared on Facebook everyday. Techcrunch reports that there are over 50 million small businesses that use Facebook’s Pages app. For many companies, Facebook is one of their key business assets.
However, Facebook has made some drastic changes that will affect business pages on the platform. On January 11th, 2018, Mark Zuckerberg from Facebook announced algorithm changes that may indicate the start of what Michael Stelzner calls a “Facebook apocalypse”:
Personal posts from friends and family will have preferences over posts from groups or pages in your news feed
Videos will get less views – this is because video is content consumed passively
Focus will be on meaningful social interactions, so comments will be valued more than likes
As you can see, this is possibly one of the biggest changes that Facebook has ever made to the platform. Zuckerberg himself has even stated that he expects the market price will drop due to these changes. On the one hand, it appears that these changes are purely to improve user experience. But, it can also be debated that these changes are a move to encourage more businesses to turn to paid Facebook advertising to get the traffic they want. And, it’s highly anticipated that Facebook advertising costs will increase following the surge in advertising campaigns.
What does this mean for businesses?
These algorithm changes will start with your news feed, but this is only the beginning. Likely, it will be an update rolled out across all Facebook products.
For businesses, there are a few changes that will invariably happen – something to take into consideration when adapting your marketing strategy to adopt this algorithm change.
For pages that thrive on short, viral videos (think LADbible), they’re likely to be affected the most. Bloggers will also see a hit in organic reach, as will pages that exist purely to share memes, quotes and ‘tag-worthy’ photos.
How to create meaningful content on Facebook
These changes all hold one key goal in mind: to promote meaningful interactions. It’s more than just getting your audience to tag their friends or liking a picture. Meaningful, by Facebook terms, involves interacting with friends, family and other users in insightful conversations.
Here is what will no longer work:
Asking people to comment
Short text posts
Basically, posts that exist purely to gather likes will be phased out from your news feed.
What can you do to create meaningful content?
See first – prompt your audience to change their news feed preferences to see your page’s content first
Post less frequently, but with more relevant content
Start discussions on your posts that encourage your audience to talk to one another
Use Facebook Live to reveal exciting updates and news
Adopt a Facebook advertising strategy
This all seems fairly straightforward, but as Facebook continues to make these changes to more than just your news feed, it will be more important than ever to understand these each and every one of these variables that will be affected.
Ultimately, your audience on Facebook isn’t yours – it’s purely borrowed from Facebook. And now that Facebook has set the ball rolling, who is to say other social platforms such as Instagram and Twitter won’t follow suit?
Stay up to date with social media changes
We have a seminar coming up that will cover Facebook, Instagram, Twitter and even Snapchat. There will be an insightful analysis on the algorithms that prioritise content, and what you can do to stay ahead of the crowd when it comes to creating meaningful content.
Click the button below to secure a ticket.
WTF Happened to your Social Media Traffic?
Date: Wednesday 18th April, 2018, 7:30am – 9am
Where: Ponsonby Community Centre, Glue Pot room – 20 Ponsonby Terrace
You asked us about Trade Marketing. This is when you sell something to another business and they sell it to the ultimate customer. Fundamentally it’s just selling but because it’s restricted to selling within a single industry or “trade” it gets another name…. the key thing for you to know is that the principles of B2B marketing still hold true.
Trade marketing is a sub-type of B2B
What I love about any B2B is that the audience is individually identifiable. You can get or build a list of actual individuals who you can sell to. The best way to start that is through identifying these things
sub-type of industry
job title of decision makers and decision-influencers
Then you are within reach of a clearly identified audience. List broker will sell you lists, you can research and build your own too. If you choose the latter, please start with the trade association or professional body for the industry. That’s a great way to short-cut list building.
After the list, how to approach
Getting a list is only the beginning. You need to brand build with specific campaigns so that prospects recognise your business name or your product name (or both). Trade shows can be useful here because people who are interested are all gathered into a single location on a single day and you can meet many face to face.
Getting your strategy aligned with the prospect’s need is critical. Because it’s so easy to mess up an approach and build bad feeling against your brand. For this reason we always create a hypothesis and we test this out before a general launch.
Today a mailing list of 100 names is being tested for a client. When we see how it’s received [Good so far, thanks for asking 54% open rate 4% click through] then we can make decisions about whether to adapt / improve or just to roll it out to the rest of the prospect list.
Top 10 tips for trade marketing
Automate follow ups – have a pre-set process for capturing and following up
Time is always short – but don’t cut short conversations on the stand. Invest in the people who do come to build relationships
Connect on LinkedIn to everyone you meet if possible
Be very clear about what you are promising to prospects
Have a “cute” offer [fidget spinners are popular now]
If you use scrolling video at a trade show, always sub-title it so people get the message from afar
Put on your best smile. It’s my biggest business success tool – people remember my warm smile
Make eye contact and be the first to break contact after smiling and saying hello. This is un-threatening
Have a ‘golden question‘ or two ready for your prospect discovery questions
Turn up every year – as long as the show brings in prospects, plan to be there. Consistency pays off
Creative Agency Secrets is expert in B2B marketing. We understand how to research trade buyers, how to build a list of possible buyers, how to present your product or service to them and how to get them to buy from you over and over again.
Content marketing nowadays rules a business’s marketing strategy, but good content is still hard to come by. Running a blog can help any business owner capitalize on site visitors and build their brand reputation. The advantages are numerous: an effective blog will appear higher in search engine results pages and keep guests engaged. Regardless of the type of business you own — whether it’s a personal brand aimed at attracting new clients or an e-commerce business — you’ll need a blog to support you. Your blog is the centre of all your content marketing efforts, and not only does it provides fuel for SEO, but increases your potential for customers discovering you online. Therefore, choose a catchy and relevant name when you buy a domain name.
In fact, one HubSpot study from 2015 found that businesses who blog are much more likely to get new customers, and marketers who prioritize blogging are 13x more likely to enjoy a positive return on investment. Whether you’ve chosen shared web hosting or a dedicated server for your WordPress blog, your content needs to take centre stage.
We’ve compiled some WordPress tools can help you make the most of your blogging content efforts.
With ThingLink, you can turn images into layered content that expands information. There are many use cases for this. In product marketing, users can deconstruct products to demonstrate to consumers how different aspects of its work. This is a great way to show how tech-based products operate; interactive elements allow users to click on different parts for a better understanding of the various parts operate. In e-commerce, you can also use it for creative interactive lookbooks. Take a look at the ThingLink blog to see how other businesses, like Allstate, are using this tool to create interactive media.
Running a blog is one thing, but ensuring you have the best ideas for every blog post is another. When it comes to your blog, it’s important to stay on topic and maintain a fresh content cycle. BuzzSumo helps you achieve this. Start by entering a topic into the search engine bar, and you’ll receive the most popular posts sorted by social shares. This is a great tool for beginners, who aren’t sure where to start, but it’s equally as good for bloggers who need ideas to add to the editorial calendar. With topics sorted by social shares, you can also glean insight into what’s popular in your industry or niche.
3) Atomic Reach
Atomic Reach offers uses with an AI-based tool that helps users understand what makes their content stick and what’s hurting it. Submit your writing, and the tool grows with you, providing telling information based on your target audience. Based on your topics, it lets you know what the best channels are for social sharing, publishing, and aids the entire content creation process.
The company’s founder, Bradley Silver, summed up the platform in an interview, saying: “Atomic AI enables anyone publishing digital content to pinpoint the readability level of their audience and guides them to write content specifically for that audience. When you match your content readability level with your target audience you see significant increases in overall engagement.”
The content maximization breaks down the reading audience into five different categories based on the subject matter and offers real-time insight into how to better the content and when and where to publish it.
4) Coschedule’s Headline Analyzer
Every blog post needs a perfect headline. But not everyone can create catchy titles that attract the masses. For some additional help, try the free online Headline Analyzer tool, which factors in several variables like length and word balance, and spews out a score. It will also show you what your headline will look like in search engines and email marketing subject lines. After all, the headline is the key to getting visitors to actually read your content and should be given special attention.
Infogram is a plugin that allows users to add visually stunning interactive charts and graphs to their posts. The interactivity aspect allows readers to sort the data as they see fit. Whether it’s a financial chart or a geographic map, there are plenty of themes and design options to help creators import versatile creations. This also entices the visitor to stay on your page longer, and the longer a visitor stays on a page before leaving, the more valuable it appears to search engines.
Hope that gives you enough to try out on your own blog.
http://creativeagencysecrets.com/wp-content/uploads/2018/03/Atomic-AI.png10921712Sudip Mutthttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgSudip Mutt2018-03-09 14:15:302018-03-09 14:15:305 Great Content Tools For Improving Your WordPress Blog
Running a small business brings worries for the owner from time to time. You want to make sure you are doing what is best for the future of your company but you probably have concerns about which options to prioritise. Let us help you.
You are not always going to know how to complete your business goals without outside advice. Marketing your company in the right way can do wonders for public perception. Modern businesses use digital marketing and it really is effective at getting your company to new levels of online sales success.
Digital marketing trends are changing fast and it’s important to stay abreast of the latest ones which are relevant to your business. By taking time to review these simple steps, you are going to give your company the best chance to reach a wider audience and continue to grow
Your website is your central location
Right away, one of the more important aspects of digital marketing for your small business is a modern, mobile friendly website. Business websites have been around for years but a recent survey found that around 50% of all businesses in New Zealand did not have a web presence. They didn’t even have a Google My Business listing! FACT: not having a website works against your business.
If you want to make sure your business has a single, central location where clients, staff and potential customers can visit to learn more about what your company offers, then you absolutely must have a website. There are plenty of straightforward interactive tools you can use to create small business websites. All you need to do to get started is find a system that makes the most sense for your abilities. If you are new to digital marketing, you might find it helpful to work alongside a web designer to get a better idea of how to set everything up.
Social Media Trends
Outside of having a website, there are a number of other important digital marketing tactics. Social media has fast become one of the more powerful aspects of the internet. People use websites like Facebook, Instagram, and Twitter to connect with consumer audiences. Businesses, likewise, take advantage of social media to connect with their customers in authentic ways. This means you definitely want to get on social media. But beware the enthusiastic young adviser. There are traps for the ill-informed. It’s not something you want your 15 year old child to run for you.
Google Trends: Search for Social Media Marketing 2017-8
Social media outlets allow businesses of all sizes the chance to interact with customers in a comfortable environment. Customers can go to your social media page if they are attempting to contact you (using messenger apps) or are looking to learn more information about your products, services, or upcoming special deals you might be offering. Different platforms offer a different set of advantages and disadvantages so you definitely want to take time to learn about each. Understanding your key audience demographic can make a difference in what social media platforms you end up using for your business.
Digital marketing is popular because it’s very cost-effective and the results can be immediate for connecting small businesses with customers. By creating your own website and using social media, you are giving your company a chance to get noticed and get the attention you deserve from potential customers.
Give yourself a bit of time to research the options and get this process started so that you might see the benefits for yourself.
http://creativeagencysecrets.com/wp-content/uploads/2018/03/Social-MEdia-MArketing-trend.png12562394Rebecca Caroehttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2018-03-07 17:41:592018-03-07 17:41:59How Small Businesses Benefit From Digital Marketing