This is a guest blog by Larry Kim, Founder & VP of Product Development.

WordStream Inc.

He is outlining seven highly effective keyword research tactics that will help you generate more leads and sales from your search marketing campaigns.

Step 4: Monitor Your Results

You’ve done your research, and you’ve put your keywords to work on your website and in PPC campaigns. Now it’s time to drill down and analyze what’s working and what isn’t.

Here are some quick tips for honing your database down to your most effective and cost-efficient keywords:

• If you don’t already have one in place, start using a Web analytics application, stat!  There are some great free marketing analytics tools available, such as Google Analytics.
• Where possible, integrate your analytics with your search marketing tools so that valuable data becomes actionable. This quick video demonstrates how WordStream syncs up with your analytics account to help you make more data-driven marketing decisions.
• Keep an eye on which keywords and keyword groups are driving the most traffic and conversions, as well as which ones aren’t pulling their weight.

If you’re ready to see what else actionable analytics can do for your business, request a free demo of WordStream’s keyword management solution—it’s an analytics dashboard and keyword workbench rolled into one, so you can track results and then take immediate action to improve them.

Next week, we’ll talk about how to make your best-performing keywords do even more work in your search campaigns.

Related posts:

1. 7 highly effective keyword research tactics – Step 3: Build a smart keyword infrastructure
2. 7 highly effective keyword research tactics – Step 2: Refining Your Keyword List
3. 7 highly effective keyword research tactics – Step One: Start Broad
4. 12 Barriers to Growing your Email List
5. Time for Twitter Analytics