Re-using content in order to reinforce the search terms and SEO for your site is a smart move. This helps Google work out what is relevant for search strings that lead to your content, particularly if they produce several results from your site. If they continue over time it strengthens your position in the search [...]
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Dear Sir [it's always a man, dontchakno?] Thank you for asking me to comment on how I could help your company improve its business development, incoming leads pipeline and sales pipeline. The following comments apply not just to you, but to a large nubmer of corporates whose websites have never been updated since launch. Please [...]
Continue reading about An open letter to Marketing Directors with old websites
We took part in the Adestra / eConsultancy census on email marketing. And the full report is now published. Containing the usual range of statistics and trend analysis the news is generally good for the medium: more people use email marketing – with success budgets are rising from 14 to 17% of total spend ROI [...]
I am a great fan of the UK B2B Marketing magazine. They have created a strong presence and a great monthly magazine within a couple of years of launch. I am subscribed to a few of their emails (although unsubscribing is an issue) and today received a message asking me “How are you using telemarketing [...]
Continue reading about Poorly structured research drives me crazy
Image via CrunchBase Following a survey run by wecando.biz, a sales leads company, they found that SMEs just under half of small businesses quizzed…. said they conducted their professional networking on business-focused networking sites such as LinkedIn and Xing. Using Twitter is coming up (as you’d expect) as is online networking 80 per cent of [...]
Image via CrunchBase I have a lot of time for Technorati – the original search site for blogs. A lot has changed since I first joined them (December 2006, in case you're interested). They do an annual survey "The State of the Blogosphere". Here is the 2008 survey findings. and are asking for respondents for [...]
Image by libraryman via Flickr One of my clients uses Paypoint for its website shop payment processing. Recently they sent over a customer satisfaction survey, which I was going to ignore. But, on discussion with the client, I found that Paypoint had recently sent round a letter to all its customers advising that its base [...]
I was sent this by Adam Whittaker of RSW the new business agency yesterday. He does an annual agency biz dev survey and needs about another 40 agencies to fill in the 5 minute questionnaire. Can you help by completing and forwarding the link round? Thanks The results for 2008 US survey and results for [...]
I have been approached by ChristopheAsselin the conference director of Ad:Tech [great event BTW] A good opportunity for agencies to showcase their work from a public platform. Let me know if you are successful. I wanted to make you aware that the ad:tech London Conference will be held on 22nd-23rd September 09 at Olympia and [...]
One of my clients signed up to BudURL services when it was in Beta. They provide click stats. They played around for a while but failed to find utility after a couple of months. Today I got a nice email form the BudURL team Some time ago, you downgraded your BudURL plan to a free [...]
Continue reading about Losing customers is hard but staying friends is possible
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