There are times when your site is offline, being updated or upgraded.  A holding page helps out by telling visitors that you’re temporarily away and when to expect access to your company website again.

There are good an bad examples – here’s  a good one.

One question, what does Csquared actually do?

Challenge: Can you use your temporary web page to collect customer enquiries; get feedback on interim designs or perhaps a little self-designed viral that any visitor can edit and share?

Other examples of holding pages here, and commercially here and two campaigns explained here.

Related posts:

  1. Good practice: A website holding page
  2. Website holding page – how to use for marketing gain
  3. Data – too good for you not to use it
  4. This week’s frustrating website FAILs
  5. What to do when your website is in beta
Posted in: 2 Marketing Communications, Marketing ideas.

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