Entries by Conrado Langer

Machine Learning Impact on the Future of Content and SEO

The age of Artificial Intelligence is here and it’s powering up the simplest things in our daily lives. In a nutshell, Machine Learning is the science of giving computers the ability to learn without being explicitly programmed. Kinda like showing it pictures of kittens until it creates enough patterns to identify another kitten by itself from new […]

Don’t Be Boring Is The Best Way To Gather Customer Feedback

Customer feedback. These simple words are in every businessman’s mouth (and 2-hour long Powerpoint presentations) and can give you priceless insights if done right. This data is essential to measure customers’ satisfaction and make your products/services meet their needs. But let’s be honest, the ways people use to collect it are not thought through like […]

How Pokémon GO is influencing marketing for local business

When a business is struggling to acquire new clients or increase profits, creativity and innovation are the best tools to create a new reality. More accurately, in Nintendo’s case, an augmented reality. On July 6th, the videogame giant launched Pokémon GO and took the lead of the download rankings on both iPhone’s App Store and […]

Get your business headed in the right direction with Accelerate Lab

Accelerate Lab is a downloadable DIY programme to take entrepreneurs through the business planning process. It includes support and a “fresh pair of eyes” to overview your current operations. The programme is designed to enable business owners to visualise their business model, and check that the systems and structure and documentation are in place and […]

We Have Moved to a New Office

We’re happy to announce that our team have recently left the Ironbank on 150 Karangahape Road and moved our office to a new location. It’s only a short walk from our old office. From now on our new address is: 74D France Street Eden Terrace Auckland 1010 Welcome to our new office! Our phone numbers […]