Entries by Jeremy Peskey

7 Ways to Make Your Website Relevant

Is your website consistently driving results for your business? Is it adaptive to changes on the web? With rapid advances in website technology, design and function have evolved, bringing a new set of expectations to your visitors. With these expectations and advanced features ultimately affecting the success of the business online, being able to respond […]

How to Use Google Alerts to Drive Business

Google alerts are an extremely useful resource for promoting your business online. First of all, if you aren’t using Google Alerts to track your business, you’re missing a seriously useful hack. They are particularly handy for staying up to date with relevant and timely information regarding your business, so you can react immediately to any publicity […]

Podcasts – 7 Reasons Why Marketers Need Them

Earlier this year, I had the pleasure of attending the 2016 Asia/Pacific Podcasting Conference, held here in Auckland. It was a fantastic two day event that showcased a number of talented speakers and presented some interesting ideas towards the future of podcasts. We use some sort of variation of podcasting with a number of our […]

You Have 1 New Message: SMS Marketing

As marketers, we’re always looking for new and interesting ways to engage with our target audiences. Email marketing, although still the most popular means of digitally communicating, often has limited success. So what else is out there which may have better results? Enter: SMS marketing. What is SMS Marketing? It’s certainly not a new concept – you […]

The Landing Page: Is Yours Performing?

Landing pages are undoubtedly one of the most powerful features of your entire website. We’re willing to bet that, regardless of the purpose of your website, you have at least one landing page to filter your web traffic towards a purchase decision or other desired action. You don’t want to let your prospective customers slip away because […]