7 highly effective keyword research tactics – Step 7: Do it all over (and over) again!
This is a guest blog by Larry Kim, Founder & VP of Product Development. WordStream Inc. Over the past seven weeks I’ve covered six steps that can transform your search marketing campaigns into lead- and revenue-generating machines. We’ve come to the final step: Step 7: Do it all over (and over) again! SEO and PPC are [...]
By julia Saturday December 18, 2010
7 highly effective keyword research tactics – Step 6: Clean up your Research with negative Keyword Discovery
This is a guest blog by Larry Kim, Founder & VP of Product Development. WordStream Inc. He is outlining seven highly effective keyword research tactics that will help you generate more leads and sales from your search marketing campaigns. Step 6: Clean up your Research with negative Keyword Discovery Last week’s email covered the importance of prioritizing workflow [...]
By julia Saturday December 11, 2010
Marketing using Business Christmas Cards
Corporate greeting cards can be used in many ways to promote your business and to show appreciation to supportive clients; some traditional and some a bit more creative. However, there are some rules and tips you should keep in mind to get the best return on your investment of sending out a Business Christmas card: 1. [...]
By julia Saturday December 4, 2010
7 highly effective keyword research tactics – Step 5: Focus on your top keyword performers
This is a guest blog by Larry Kim, Founder & VP of Product Development. WordStream Inc. He is outlining seven highly effective keyword research tactics that will help you generate more leads and sales from your search marketing campaigns. Step 5: Focus on your top Keyword Performers Web analytics are a window into your search campaigns’ performance, and [...]
By julia Saturday December 4, 2010