Richard Poole founded the website GrownUps.co.nz and has built it up into a significant media propertyfocused on the over 50s market. What we found impressive is the ease with which the site has incorporated native advertising with traditional media as revenue streams. He kindly agreed to be interviewed by the Creative Agency Secrets team. What […]
I was doing some training with a client this week and they asked me about pitching for new business. There are three books on my shelf which I have found useful in my 25 year career. Shaun Varga – Brilliant Pitch – what to know, do and say to make the perfect pitch. Prentice Hall […]
Many business owners dream of outperforming competitors through the creation of a strong online presence. If you’re ready to grow your brand online, note that the following strategies can help you do it: 1. Tap Into The Power Of Word-Of-Mouth Advertising One of the best ways to grow your business online is through the use […]
How is your marketing going? If you could make one change to your marketing for 2018 – what would it be? (Be brutally honest, tell us what being in control would mean to you). Now’s your chance to start that change. Rebecca Caroe is doing a national tour visiting these cities Christchurch 24th November, 2017 Tauranga on 27th November, 2017 […]
Let’s be honest for a second: most of the product descriptions out there sound like they were written by robots, for robots. They’re bland, have no personality, and a lot of the times don’t even include everything a consumer may want to know about the product. Because prospects feel like they have no connection with […]
Luke is in town for the Agile NZ conference and graciously agreed to give us an interview. I first ran into Luke because I am a particular fan of his Innovation Games sub-brand. Check out these for your next team brainstorming session. There are 12 games all explained in detail. Some are part of the […]
Raz is CMO of Orange Sky CMOs in Sydney, Australia. We caught up recently and got his insights into the latest in email newsletters for business marketing. You’ve been doing email newsletters for years. How frequently do you change something major e.g. layout, frequency, type of article? Every couple of years: content, structure and design. […]
A robust, scalable business is always based on strong processes. And if you are in the business of offering a Software as a Service (SaaS) product, you will doubtless have a recurring revenue model. Our business debit card expires tomorrow and so I’ve been in the throes of receiving alerts, notifications and emails from a […]
We pitched a client – we didn’t win. And so I decided to show you all how we assessed their website in scoping out the work that is needed to improve the search engine optimisation for this company. They offer a local service and have two principal products. First impressions of the website Go to […]