And I made a fool of myself on LinkedIn by explaining how I totally mis-understood Mark Wilkshire’s message. Re-write to clarify the message Here is how I would re-write the email in order to prevent others doing what I did. [Aside: surely I’m not the most stupid customer Kiwibank has…please, humour me!] Dear Rebecca You […]
How should creative agencies and search agencies collaborate when relaunching a website? The key part of any site build and launch is continuity for the search engines. Few brands are creating websites for the first time nowadays (although SMEs are). For me, the key parts of this agency collaboration are based around making sure the […]
The major reason why you need to invest in a Customer Relationship Management (CRM) system is to improve the relationship with your current customers, engage with potential customers, and win back former customers. You can implement this system in your business by using a software that enables you to collect, organize, and manage customer information. […]
I put a question out to my network on behalf of an Australian organisation who are running a similar programme and want to partner. Here’s the results list thus far. Young Enterprise runs the Y.E.S Programme in schools. Ministry of Awesome (coworking space in Christchurch) University of Canterbury Centre for Entrepreneurship CORE Education OysterCatchers has […]
When you start a group online in a public social platform, it’s easy. Nothing much happens until your group hits a ‘tipping point” of size + engagement + activity. Different groups achieve this at different points in time. We have a sports group run for a client that has nearly 2,200 members and gets 2–3 […]
I was delighted to be interviewed for Otago Access Radio with host Simon Fawkes on his popular b2m Business Insights podcast. We discussed why 99% of new websites fail. Click the image to listen. No related posts.
Speaking at the EMA Managers and Team Leaders Conference. My notes. I’m playing for Samoa and my goal to take Samoa to the Olympics in 2020 – as a coach it’s always about we not about I. TEAM = together everyone achieves more. When I was first appointed in 1994 I wanted to create a […]
Campbell Naish, Partner at export strategy and marketing consultancy Katabolt, wrote a generous testimonial for Creative Agency Secrets. Many thanks! Rebecca provided Katabolt with a valuable specialised set of marketing recommendations with a specific focus on services which was a great match with what we needed. Her B2B expertise and international experience and perspective helped […]
In today’s competitive economy, reaching the top tiers of any internet search is vital to surviving and growing as a company. More than ever, people take to the internet the first chance they get to find the goods and services they are looking for, and if you aren’t one of the selected few that show […]