Entries by Rebecca Caroe

How to write an awesome creative brief

Getting fabulous creative work from your marketing agency depends on the brand team giving the best possible brief to set up the work.  Writing down what you want from your campaign and collaborating with the agency to agree the full terms of reference for the work you are commissioning is of the utmost importance. You […]

What’s your agency point of difference?

Too many agencies chasing too little work.  Is a common theme when new business is hard to find. How can you make your offering as a creative agency stand out from the crowd?  Many firms have flashy websites, wierd logos and creative directors who stand out as being, frankly, wierd. We can’t all do these […]

Cold email introduction – copy this campaign

Want to use cold emails as part of your customer acquisition?  We get dozens of approaches by digital media agencies usually picked up by our clients’ spam filters. Today we’re publishing one of the better ones as a crib for you to copy for your own use if you want to buy email lists and […]

Top 3 things for Writing a good brief for an agency pitch

‎We did a quick survey yesterday among brand managers to answer the question “What are the top three things you need to do to write a good brief for an agency pitch?” Move the sales needle, Information integration, Content marketing (Josh Stailey) What’s the problem, why is there a problem and media neutral so the […]

Writing a good brief for an agency pitch

Image via Wikipedia I am researching for a new blog post about how brands brief agencies when they want to run a pitch. Can you help me? Top 3 things for writing a good brief for an agency pitch Worst 3 things for writing a good brief for an agency pitch Add your answers to […]