Entries by Rebecca Caroe

Writing an innovative pitch to a brand

Image via Wikipedia We are often asked about how to pitch a brand in order to win their busienss. Now a pitch is usually the end of a long process that starts with a chemistry meeting or a credentials presentation. Here is an example from Razorfish who pitched for the jewellery retailer, Tiffany’s business. This […]

Social Influence marketing – how it helps your biz dev

Razorfish, the global marketing agency, has released “Fluent” a report on social influence marketing.  There is a big buzz on influence and perception or sentiment analysis towards brands going on recently – and I think it is a small red herring; a phase the internet is going through.  Whether customers buy is the really important […]

Top 10 must-read Business Development Blogs

If you are in business development, it’s important to stay connected to the buzz in the marketplace.  One of the hard things is to find a single place to gather all your news sources.  Biz dev can be written about in marketing magazines,  books, industry magazines, online in blogs and forums.  It’s a disparate subject […]

How to make inbound enquiries work for you

One of the nicest things about getting your biz dev working well is when inbound enquiries start to come to the business. I am working with Websters , a niche chartered accountancy practice specialising in service charge accounting.  They have worked hard on a new website and blog as well as some collateral and internal […]

Tone of voice in newsletter writing

This week I got a couple of newsletters from organisations – both happen to be agencies one is in PR and the other is an integrated retail specialist. HAve a read of these opening statements Well here we are, more than halfway through the year that was sent to challenge the retail, travel and leisure […]

Shout! With Johnny Vulkan, MD Anomaly

  What are your most recent pitch wins? [wrong first question!] We don't tend to put ourselves onto pitches The reason is that we are a different sort of agency.  We formed around a group of nomads from the creative industries – ad, design, tech media.  The agency is 4.5 years old We set up […]