Entries by Rebecca Caroe

Marketing agency structures and business models

There are many different ways to organise your creative agency.  Reading in the news from the Guardian where Lorraine Ruckstuhl thinks small agencies are getting the advantageover larger networks with many service offerings. This has to be balanced against what clients and brands want to get from their agency: New research from Avidan gives an assessment of what […]

What does a modern creative brief look like?

Take a look at this Master Client Planning Brief Template It comes from a top international agency – and drifted across our desk in the line of duty. Call out the bullshit.  This is not good marketing agency business practice. They asked the client to complete the brief for them. I understand that ‘cover your ass’ corporates […]

Online event PR – how to do it on a small budget

We’re working for a lovely creative client, Global Culture, who design t shirts and gifts with a New Zealand “kiwi humor” twist. Their designer, Russell came up with some fun Star Wars designs and we suggested promoting them around the May 4th, World Star Wars Day event.  [May the Fourth Be With You – in […]