Entries by Rebecca Caroe

What does a modern creative brief look like?

Take a look at this Master Client Planning Brief Template It comes from a top international agency – and drifted across our desk in the line of duty. Call out the bullshit.  This is not good marketing agency business practice. They asked the client to complete the brief for them. I understand that ‘cover your ass’ corporates […]

Online event PR – how to do it on a small budget

We’re working for a lovely creative client, Global Culture, who design t shirts and gifts with a New Zealand “kiwi humor” twist. Their designer, Russell came up with some fun Star Wars designs and we suggested promoting them around the May 4th, World Star Wars Day event.  [May the Fourth Be With You – in […]

Pay-with-a-tweet: helpful content marketing tool

Are you a business that gives away your content free (as we do)? Want to get some reciprocal publicity from your work? Take a look at Pay with a Tweet from the creative folks at Innovative Thunder We got a free download e book from Naked Marketing Manifesto They got promoted using our twitter account Symbiosis and ‘payback’ all in […]

Infographics used for business development

Former client, Ctrl-Shift, is a strategy consultancy focusing on personal data and its use online. They realised that the landscape of personal data availability online has changed hugely in a very short time and despite hysterical outcries about Facebook privacy settings, it is an important area that both brands and consumers should be knowledgable about. […]

Shout! Interview with Corey Eastman of Teehan + Lax

Corey Eastman is the new business director at top user experiencer agency, Teehan + Lax.  He approached us saying “your blog is on my daily RSS feed along with other agency sales blogs.  I try to stay up to date.”  And we were so flattered, we asked if he’d like to be interviewed. Creative – what […]