Entries by Rebecca Caroe

Selling disguised as market research

Business development tricks of the trade: Have you ever tried disguising new business prospecting as ‘market research’? Finding new customers to discuss your business products and services with is difficult for many people.  Many people have a natural fear of the unknown and ‘cold calling’ strikes a death-knell in many people’s darkest fears. Let Creative […]

Website design brief template

So,you want to brief an agency to redesign your website.  What is the best way to write a brief so that all the areas you need designed are covered? Helpfully, OneSourceGraphics have written out their detailed survey which sets of the principal questions to which an agency will need answers before pricing up a brief. […]

How to write an awesome creative brief

Getting fabulous creative work from your marketing agency depends on the brand team giving the best possible brief to set up the work.  Writing down what you want from your campaign and collaborating with the agency to agree the full terms of reference for the work you are commissioning is of the utmost importance. You […]